Knowledgebase

In today’s technologically advanced world, having a school website is essential in ensuring that your institution is visible to those interested in it. In addition, physically gathering information about a school has become more complicated due to the restrictions on movement brought about by the COVID-19 pandemic. The pandemic affected the admission process and the holistic learning process. Over 100 million additional children will fall below the minimum proficiency level in reading as a result of the health crisis. Therefore, schools need to ensure they have a website that represents them well to combat this problem. The school website and brand visibility A good school website is vital to giving learners an excellent first impression of looking to join your school. More often than not, a school website is the first contact people have with a school. A website shows […]

How to Successfully Shift your Business Online. This pandemic has forced many businesses to shut down or downsize their physical operations due to movement restrictions and curfews. These unique circumstances have prompted many business owners to consider shifting the majority of their business online. If you’re a business owner considering going down this path, continue reading this article.  Website for conducting business online When shifting their business online, one should first create a website. Register a domain name, pay for hosting and get a web designer/developer to set up your website. This ensures your business is easily accessible to customers 24/7. In addition, websites are a great way to display your brand, products and give your business a ton of credibility. Most people wouldn’t trust a company that lacks a website and choose competitors with websites. Finally, having a website […]

How to grow your business as a local online company in Kenya Set up your local online business profile on Google Setting up your business profile on Google is very important as a local online company. About 90% of Internet searches are carried out on the Google platform. This includes people searching for businesses with solutions to their problems. For example, let’s say someone requires a plumber and searches for ‘plumbers in my area’. Plumbers in their area that have set up their business profile on Google will appear first in the search results based on their proximity to the person and their business rating. These plumbers have a considerable advantage over those who haven’t claimed their business since they do not appear at the top of Google’s search results. Only 25% of Google users scroll down to the second […]

We have very many types of domain names. While .com domains make up for 46.5% of all global registered domain names. It still leaves plenty of room for other domain name types like .org and .net. Overall, the most common types of domain names include: TLD: Top Level Domains A top level domain is exactly what it sounds like.  A type of domain name which is at the top level of the internet’s domain name system. There are over a thousand TLDs available but the most common include .com, .org, .net, and .edu. The official list of TLDs is maintained by an organization called the Internet Assigned Numbers Authority (IANA). It can be viewed here. IANA notes that the list of TLDs also includes ccTLDs and gTLDs, which we’ll talk about next. ccTLD: Country Code Top Level Domains ccTLDs use […]

  Domain names works by acting as a link or alternative name to the server that hosts your website. Without a domain name, anyone who wanted to visit your website would have to enter the full IP address which is usually 12 to 15 digit number. But the problem is that an IP address is difficult for people to memorize or to include on advertising materials.For example, www.softlinkoptions.co.ke is our domain name. Let’s say it points to the IP address 162.241.159.80.70. The IP address points to a server, but it doesn’t lead to the website if visitors try to use it. That’s because for an IP address to lead a website, the remote server needs to be using port 80 with a default page (i.e. index.html) stored in its public accessible directory. As you can see, messing around with server defaults […]

A domain names are a website’s equivalent of a physical address. It works similarly to GPS. A web browser like Chrome or Internet Explorer needs domain names to direct you to a website.A domain has two main elements. For example, the domain softlinkoptions.co.ke consists of the website’s name (softlinkoptions) and the name extension (co.ke). When a company or a person purchases  domain names, they can specify which server the name points. Organizations such as ICANN (Internet Corporation for Assigned Names and Numbers) oversee registrations. In Kenya, the local registry KENIC (KE). ICANN or KENIC oversees the registration. KENIC specifies which domain extensions are available and keeps a centralized database of where the names point.Every website one visits effectively consists of two main elements: domain name and a web server.A web server is a physical machine that hosts websites’ files and […]

A registered trademark is a powerful option when it comes to protecting your brand. However, whether you need to register your it and license your domain name will depend on your circumstances. Companies use trademarks to differentiate their business from their competitors. The registered trademark owner has the exclusive right to use the trademark relating to the brand’s goods and services. However, trademarks don’t apply to domain names. Companies carry out licensing of domain names on behalf of KENIC on a first-in, first-served basis. Therefore, a trademark application or registration does not automatically entitle you to the domain name license. If someone has licensed a domain name the same as or similar to your trademark, you need to lodge a complaint with KENIC. However, this only applies to the .ke country code – it doesn’t extend to other countries, nor generic […]

Why does online marketing work for some businesses and not others? Online marketing is simply the use of web technologies to achieve marketing goals. This is the part that we all need to understand. It is a means to attain specific laid down business goals. Different businesses have different goals. That is because companies have different products and different markets. Therefore, customers will vary even between one business and its competitor. For example, it might be pretty easy to sell green groceries online to residents of an upmarket area. However, it might not be easy to do the same in a middle-class estate. This is because consumer behaviour and purchasing powers are different, among other things. At Softlink Options, we understand that there is no one-size-fits-all business. Thus we present you with a tailor-made and goal-oriented approach to your website […]