Felista Makena

Digital transformation is changing the way brands do business. Companies are racing to adopt the latest technologies to remain competitive in the fast-changing tech world. It’s no longer a choice for brands. You have to adopt these changes to stay ahead of the competition. The future of marketing is changing as technology becomes more accessible than ever before. Therefore, marketers need to adopt fast-changing marketing strategies to stay ahead of the curve. That’s why so many brands are looking to adopt new marketing strategies to remain competitive.Today, we’re going to explore one of the most exciting marketing trends: blockchain technology in marketing. What is it? How is it changing marketing? Finally, most importantly, should you adopt it? Let’s explore the topic together. What is Blockchain? The blockchain is a shared record of all transactions on a network. It is a […]

If you’re reading this, you’ve probably heard of blockchain technology. It’s perhaps the most talked-about topic in business right now. Even if you’re not as familiar with blockchain as you should be, you’ve probably heard of Bitcoins. Bitcoins were the first application of blockchain technology. They transformed the financial sector and how businesses conduct transactions. Blockchain technology is one of the most disruptive and revolutionary technologies to have emerged in the past few decades. It’s that big of a deal. This article explores how blockchain technology in accounting has transformed the sector. You’re about to discover what it is, why it’s so disruptive, and how it’s already impacting accounting. However, you can check our other articles on blockchain technology before you proceed. So, let’s get started. What is Blockchain Technology? Blockchain is a type of digital ledger. It’s a digital […]

What It Is and Why You Should Care What is blockchain technology, and why should you care? The business world is changing at an accelerated pace, and so are the things it takes to stay competitive. As a result, businesses must evolve quickly and remain compliant while they do it. Fortunately, the business world is also home to forward-thinking thinkers who are eager to experiment with new ideas and technologies. Hence, we’ve seen so many innovative companies and industries emerge in the past few years. The digital age has made it possible for people to do business from almost anywhere globally. This has enabled a new generation of business owners to enter the marketplace without encountering various challenges others faced in the past. As a result, many industries have undergone rapid transformations to adapt to the new digital economy. If […]

Blockchain technology is a distributed database that allows secure, transparent, and tamper-proof transactions. It was initially created to support the cryptocurrency Bitcoin but has since found broader applications in various industries. The energy and utilities sector is one such industry exploring the potential of blockchain technology to improve efficiency and reduce costs. This article will explore the history and development of blockchain technology in the energy and utilities sector. History of Blockchain Technology Blockchain technology arose around 2009 to support the cryptocurrency Bitcoin. In relation to Bitcoin, Blockchain is a distributed database that allows for secure, transparent, and tamper-proof transactions. It is essentially a digital ledger of all transactions that have ever occurred. A network of computers rather than a single central authority maintains the ledger. This decentralized nature of blockchain technology has led other industries, including energy and utilities, […]

Big data has impacted numerous sectors. It has changed the way organizations and institutions make decisions. We’ve written extensively on the impact of big data in other sectors such as education and healthcare. We’ve recently tackled the implications of big data in politics and government. Big data is playing an increasingly important role in analyzing voting behavior. By using big data techniques, we can better understand how people are voting and what factors are influencing their decisions. In this article, we will explore the history and development of big data in analyzing voting behavior and its current usage and importance. We will also look at some of the trends and prospects for big data in this field. What is Big Data Simply put, big data is an extensive collection of data that can be processed and analyzed to reveal patterns […]

What is the role of big data in politics and government today? Big data is a big part of politics and government today. Governments are using it in many different ways, from helping with policy-making to providing insights into how the public views specific issues. This article will explore the role of big data in politics and government, including its history and current uses. It will also look at some trends and predictions for the future of big data in politics and government. The History of Big Data in Politics and Government The use of data in politics and government isn’t a new phenomenon. In the 1950s, governments in the developed world, specifically the U.S.A., started using computers to store information about their citizens. This was the beginning of the use of big data by governments. In the 1970s, governments […]

What is the impact of big data on national security? We’ve written extensively on the impact of big data in various industries such as manufacturing, healthcare, and education. Ensure you read all our previous blog articles before you proceed. In this article, we’ll look at the history and development of big data in national security. Next, we’ll explore some examples of how big data is being used in national security today. Finally, we’ll offer some thoughts on the trends and future of big data in national security. What is Big Data? Big data is a term used to describe the large and ever-growing volume of data generated by businesses, organizations, and individuals. By harnessing this data, organizations can better understand their customers, products, and services. They can also identify trends and patterns that smaller datasets won’t show. In addition, national […]

What is the impact of big data in the legal industry? Big data has become an increasingly important factor across all sectors in recent years. It has radically transformed most sectors today. For example, thanks to its ability to provide insights that would otherwise be unavailable, big data has helped companies target their customers more effectively. In addition, it has allowed companies to measure the effectiveness of their marketing campaigns and make better decisions about where to allocate their resources. As a result, companies have reduced the wastage of advertising resources. This has revolutionized marketing. In the healthcare sector, doctors have used big data to improve the accuracy of diagnosis. For example, they have used big data to identify patterns in medical images that may not be visible to the human eye. This information has helped healthcare providers diagnose diseases […]

Professionals widely use the term big data in different industries today. However, its actual definition remains fuzzy and open to interpretation. In general, big data refers to a large volume of data that is difficult to process using traditional methods. Nevertheless, it provides valuable insights that can improve decision-making and business operations. For example, the transport sector has utilized big data analytics to improve traffic flow and reduce congestion. In addition, agencies have have used big data to increase safety and security, and manage resources more efficiently. This article will provide an overview of the history and development of big data in transport. After that, a brief overview of the current role of big data in the transport sector. Finally ,the trends and the future of big data in the transport sector. History and Development of Big Data in Transport […]

Retail and wholesale trade are important sectors of the economy, and big data plays an increasingly important role in these sectors. This article provides an overview of the history and development of big data in retail and wholesale trade, statistics on the growth of big data in these sectors, the current role of big data in retail and wholesale trade, trends and future of big data in retail and wholesale trade, and a conclusion. History and Development of Big Data in Retail and Wholesale Trade IBM did the first big data analysis in the retail and wholesale trade sector in the 1950s. They developed a computer program to help supermarkets manage inventory and sales. One of the first big data applications in the wholesale trade was the Walmart supply chain, which they implemented in 1988. This supply chain used big […]