January 10, 2019

Domain Name Renewal

Why Domain Name Renewal Matters In the fast-paced digital landscape, maintaining a robust online presence is paramount for businesses. A critical aspect of this digital presence is often overlooked – domain name renewal. At Softlink Options Limited, we understand the significance of this process in ensuring uninterrupted business continuity. Securing Your Brand Identity Your domain name is more than a web address; it’s your online brand identity. A well-maintained, renewed domain establishes trust with your audience, solidifying your position in the digital realm. Hassle-Free Renewal Process Softlink Options simplifies the domain name renewal process, offering a seamless experience. Our user-friendly interface ensures that you can renew your domain with just a few clicks, minimizing downtime and potential disruptions. Avoiding Unwanted Expirations Failure to renew your domain in a timely manner can lead to severe consequences, including a loss of online […]
November 18, 2017

What is the difference between registry, registrar and registrant?

There are three different roles that participate in the domain name registration process: The registry, registrar, and registrant. The following are explanation about each role and how they work with one another: Registry: A domain name registry is an organization that manages top-level domain names. They create domain name extensions, set the rules for that domain name, and work with registrars to sell domain names to the public. For example, Kenic manages the registration of .com domain names and their domain name system (DNS). Registrar: The registrar is an accredited organization, like Softlink Options Ltd, that sells domain names to the public. Some have the ability to sell top-level domain names (TLDs) like .com, .net, .biz and .org or country-code top-level domain names (ccTLDs) such as .ke and .us. .KE domain Registrar is a body or an individual accredited by KeNIC to sell or resell .KE […]