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Knowledgebase
July 29, 2021
Building strong relationships with your clients is one of the cornerstones of business success. Therefore, you must develop the skills required to establish and maintain these relationships. Unlike other skills that one can develop and retain for life, such as riding a bike, these skills need constant practice to reinforce and maintain relationships. Communication Communication is critical in building strong relationships. Ensure your clients can quickly reach you in multiple ways, such as via email, telephone, and even social media, depending on your business model. Reply whenever they reach out to you and if you cannot do it immediately, get back to them as soon as possible. Communicating often with your client helps ensure that you are on the same page. Always seek to improve your communication skills. Getting to know your clients is vital in building strong relationships. Get […]
July 28, 2021
A good logo is the foundation of your brand identity. Great brands have memorable, eye-catching logos that make a great first impression. Therefore, one should carefully consider designing their logo to get the most out of it. If you wonder whether your logo is any good, think about whether it fulfills the following criteria. A good logo should be simple. Logos with complex designs tend to be harder to recognize at first glance. On the other hand, a simple logo stands out and immediately grabs the viewer’s attention. Take the case of Nike, a simple swoosh or tick that most of the world can recognize. It is iconic yet straightforward. Making your logo simple forces you to find creative ways to make it stand out. This makes it more memorable. Colour-scheme The colour scheme of your logo is also an […]
July 28, 2021
Mobile applications have taken over the digital landscape. We use them for communication, entertainment, education, transactions, and many other things. In 2020, over 2.5 million apps were available for download on Google Play Store. 2.5 million! If you want your app to sell, you have to make it stand out. A great mobile app requires certain essentials. Great apps share certain similar features that separate them from mediocre ones. I will highlight some of the requirements below. A great mobile app solves users’ problem(s). Whenever a user searches for an app, they’re searching for a solution to a particular problem they have. Maybe they’re bored and want an app to entertain them. Perhaps they want an app that lets them take detailed notes during lectures. Users all have specific needs. A great mobile app fulfils their needs in the best […]
July 26, 2021
Your next goal should be attracting visitors once your website is up and running. There are several ways to increase traffic to your business website. I have summarized, what I think, are the main ways to do this. Advertising is one of the critical ways to increase traffic to your business website. The most apparent method to increase traffic to your business website is advertising. Compelling advertisements attract visitors. There are countless methods of advertising. Choose the most suitable method based on the amount and kind of visitors you want to visit your website. If you’re going to grow organically, promote your website via your various social media accounts. Reach out to people you believe will find your content helpful and ask them to check out your website. You could also go down the paid advertisement route. Paid ads on […]
July 23, 2021
Are you struggling to choose between using payroll software or excel to keep track of employee compensation? They both have advantages over each other. However, in my opinion, payroll software is superior to excel. Software developers, like us, specifically design payroll software for this task. I will list below some of the main advantages of payroll software over Excel. The in-built functions are one of the advantages of payroll software over Excel. First, payroll software has already been built for this task and contains all the necessary formulas one requires. When using Excel, one must create a workbook and manually insert all the formulas required to calculate salaries. This database must be constantly updated and refreshed whenever employees are hired or fired. This is a time-consuming process. Less expertise is required. Creating and maintaining an excel database requires a high […]
July 22, 2021
There is a positive correlation between business growth and a productive work environment. As a business owner, you can design the workplace environment to increase productivity. There are a few ways you can create a productive work environment. Clean up and organize your workspace. This is a guaranteed method to create a productive work environment. A clean workspace increases employees comfort and enables them to work with fewer distractions. Imagine working next to a dirty washroom. I’d bet that you would spend more time thinking about the smell than focusing on your work. Therefore, a clean work environment is essential. Moreover, an organized environment ensures employees get more done with the same amount of time. Employees spend less time searching for tools. Instead, they spend more time on actual work. Organized workspaces mentally free up employees to focus on matters […]
July 16, 2021
Everybody hates ugly websites. No one wants to spend their time browsing an unattractive website. Having an attractive website for your business is very important in the digital age. So, what are the steps in designing an attractive website? User-Friendliness is the first consideration in designing an attractive website. First and foremost, one should strive to design a user-friendly website. That means that users should navigate through it quickly and find the content they need. In addition, it should feel intuitive to use. A user needs to see what they want without spending much time navigating the site. To achieve this, display important content prominently. For example, place your navigation bar in an area where it can be easily seen, such as the top of the web page. Use fonts that are easy to read. If your website contains images, […]
July 15, 2021
An essential aspect of remaining productive is having good time management skills. Employees with good time management skills tend to be the most productive. Therefore, businesses should train employees to manage their time effectively. Increased productivity leads to increased revenue. Prioritization Employees should know how to prioritize tasks. Employees should tackle the most critical tasks first. After the important ones are complete, they should then tackle those tasks of secondary importance. Employees can keep track of important tasks by writing down a to-do list. They can write this down on a piece of paper, or they could use an app such as Evernote. Prioritization ensures that employees spend their time wisely on the most vital work. Scheduling A schedule is a fantastic time management tool. It allows employees to keep track of all the crucial goals they need to accomplish […]
July 13, 2021
How do you keep customers loyal to your brand? Retaining customers is an essential skill that all business owners must have to stay ahead of the competition. If you cannot maintain your customers, you will lose revenue as they switch to competitors. Read the following article that shows you five ways to keep customers loyal. Make customer service a priority. It would be best to keep your customers satisfied with your services. Making customer service a priority is the easiest way to keep customers loyal. Therefore, build a competent customer service team that can quickly respond to customer complaints politely. The cliché ‘The customer is King’ should be the motto of your customer service department and strictly adhered to. This is not to say that the customer is always right. Still, it would be best to treat them with […]
July 9, 2021
A successful networking event allows entrepreneurs to interact and discuss business opportunities. According to studies, 80% of professionals believe that career success can be elevated through professional networking. If you are interested in hosting an event to help you achieve your business goals, please read on for a step by step guide on organizing one. Define the goals, audience, niche and expected outcomes of the networking event. Take some time to sit down and think about why you want to host this event. What do you hope to gain from it? Will it be a large or small event? Answering these questions will help determine what kind of venue you should select. What type of entrepreneur do you want to attend this event? Powerful business people? Up and coming SME owners? Make sure you have a clear vision of what […]