Knowledgebase

What is brand awareness? Coca-Cola, Naivas, Safaricom. These are brands Kenyans can easily recognize. People are familiar with these brands due to their visibility. Why is this? The companies have invested a lot in marketing their brands, increasing their brand awareness. What strategies can you use to get your brand to be as well-known as these? Social Media for Brand Awareness Cultivate a large social media following. Without an online presence, you are severely limiting your brand’s reach. Any brand that takes itself earnestly should strive to cultivate a large social media following. Each of the brands I mentioned in the introduction of this post has a presence on major social media sites. Use hashtags creatively to increase your brand awareness. Interact with social media users to increase engagement with your social media accounts. Let customers know that you are […]

What exactly are a company’s mission and vision statements? A vision statement expresses where a company wants to be in future once it achieves its goals. For example, the Alzheimer’s Association’s vision statement is, ‘A world without Alzheimer’s disease.’ This clearly shows us what kind of impact they want to have on the world. A company’s mission statement defines its business, objectives, and approach to reach those objectives. For example, Patagonia’s mission statement is ‘Build the best product, cause no unnecessary harm, use business to inspire and implement solutions to the environmental crisis.’ One can think of a mission statement as an action-oriented vision statement. Importance of the mission and vision statement Goal setting These statements help clearly define a business’s goals and objectives. A good mission statement assists in defining a business’s performance standards. These standards are easily tracked […]

Today, organizations store lots of data is in electronic form. This data includes sensitive user data such as medical records, employee records, etc. Therefore, data loss due to accidental deletion or corruption of files can be detrimental to organizations. One of the ways to prevent this damage is by investing in off-site data backup. What is off-site data backup? Backing up data involves creating copies and storing them separately from the original document. The more copies one has, the more secure the data is due to redundancy. Backing up data could be as simple as creating a copy and storing it in a separate partition of your hard drive or an external storage device such as a flash drive. This solution works well for individuals backing up small amounts of data. However, this solution is inadequate for businesses that handle […]

In today’s technologically advanced world, having a school website is essential in ensuring that your institution is visible to those interested in it. In addition, physically gathering information about a school has become more complicated due to the restrictions on movement brought about by the COVID-19 pandemic. The pandemic affected the admission process and the holistic learning process. Over 100 million additional children will fall below the minimum proficiency level in reading as a result of the health crisis. Therefore, schools need to ensure they have a website that represents them well to combat this problem. The school website and brand visibility A good school website is vital to giving learners an excellent first impression of looking to join your school. More often than not, a school website is the first contact people have with a school. A website shows […]

How to Successfully Shift your Business Online. This pandemic has forced many businesses to shut down or downsize their physical operations due to movement restrictions and curfews. These unique circumstances have prompted many business owners to consider shifting the majority of their business online. If you’re a business owner considering going down this path, continue reading this article.  Website for conducting business online When shifting their business online, one should first create a website. Register a domain name, pay for hosting and get a web designer/developer to set up your website. This ensures your business is easily accessible to customers 24/7. In addition, websites are a great way to display your brand, products and give your business a ton of credibility. Most people wouldn’t trust a company that lacks a website and choose competitors with websites. Finally, having a website […]

How to grow your business as a local online company in Kenya Set up your local online business profile on Google Setting up your business profile on Google is very important as a local online company. About 90% of Internet searches are carried out on the Google platform. This includes people searching for businesses with solutions to their problems. For example, let’s say someone requires a plumber and searches for ‘plumbers in my area’. Plumbers in their area that have set up their business profile on Google will appear first in the search results based on their proximity to the person and their business rating. These plumbers have a considerable advantage over those who haven’t claimed their business since they do not appear at the top of Google’s search results. Only 25% of Google users scroll down to the second […]

We have very many types of domain names. While .com domains make up for 46.5% of all global registered domain names. It still leaves plenty of room for other domain name types like .org and .net. Overall, the most common types of domain names include: TLD: Top Level Domains A top level domain is exactly what it sounds like.  A type of domain name which is at the top level of the internet’s domain name system. There are over a thousand TLDs available but the most common include .com, .org, .net, and .edu. The official list of TLDs is maintained by an organization called the Internet Assigned Numbers Authority (IANA). It can be viewed here. IANA notes that the list of TLDs also includes ccTLDs and gTLDs, which we’ll talk about next. ccTLD: Country Code Top Level Domains ccTLDs use […]

  Domain names works by acting as a link or alternative name to the server that hosts your website. Without a domain name, anyone who wanted to visit your website would have to enter the full IP address which is usually 12 to 15 digit number. But the problem is that an IP address is difficult for people to memorize or to include on advertising materials.For example, www.softlinkoptions.co.ke is our domain name. Let’s say it points to the IP address 162.241.159.80.70. The IP address points to a server, but it doesn’t lead to the website if visitors try to use it. That’s because for an IP address to lead a website, the remote server needs to be using port 80 with a default page (i.e. index.html) stored in its public accessible directory. As you can see, messing around with server defaults […]