Knowledgebase

December 9, 2021

AFFILIATE MARKETING: FACTORS TO CONSIDER

Affiliate marketing is when an organization will pay commission to an affiliate to promote their products through a website, blog, email, or social media. Affiliates mostly use the same internet marketing methods that regular companies use, such as Search Engine Optimization, Email marketing, social media marketing etc.  Affiliate marketing is a very low-risk, low-reward business. Most of the time, all a salesperson needs is a blog or a YouTube channel. To understand affiliate marketing better, let me use an example. As a salesperson, you are interested in selling body creams. Therefore, you begin a skincare blog to attract potential clients. After that, you give them a link to an online retail store like Amazon to buy their skincare products. The Amazon website’s cookies trace the link back to the blog, and the salesperson earns their commission.  It has increasingly become […]
December 3, 2021

TRACKING WEB TRAFFIC

Web traffic is the amount of data visitors send and receive to a website. Tracking web traffic is the act of monitoring and evaluating the visitor’s data on your website. It is critical in determining whether clients are interested in your products or services. With the growth of the internet, websites have become an essential facet for most companies. A company without a website has limited growth as there are only so many clients a company can attract physically. The internet offers exponential growth to forward-thinking companies that take advantage of it. Many clients often wonder about the most critical data to monitor on your websites. Below is a summary of the vital information when tracking web traffic. Pages Per Visit Many websites comprise several pages that contain different company information. First, the Home page summarises all the company’s products […]
November 5, 2021

CONSTRUCTION COMPANY WEBSITE: – ESSENTIAL FEATURES

CONSTRUCTION COMPANY WEBSITE: – ESSENTIAL FEATURES Are you running a construction company and interested in setting up a website to attract more clients? Are you wondering what essential features and information that you should not miss on your website are? I will highlight five critical things that you shouldn’t miss on your website. PORTFOLIO Your portfolio is a collection of all the products and services offered by your company. In the case of construction companies, clients are interested in analyzing your past projects to guide their decision making. High-quality images are essential in delivering your message. These images may range from buildings constructed to the machinery used in construction. You may also choose to include a short video to communicate your message. Make sure you select a web hosting package that offers enough space and bandwidth to host these images […]
November 4, 2021

FILE ENCRYPTION

IMPORTANCE OF FILE ENCRYPTION What is file encryption, and why is it essential for every organization to assign resources for file encryption. For better understanding, let me use an analogy. When choosing a house, there are certain security-related factors that someone considers. Firstly, the general security of the location. Secondly, how easy it is to break into the premises.  Last but not least, are there additional security features such as CCTV cameras that will quickly identify any suspicious individuals lurking around. Data protection follows these same principles. Firstly, the location of the data has to be secure. This implies that organizations invest in secure servers to host their data. Secondly, the data shouldn’t be easily accessible. We’ve written before on tips to protect websites. Limiting access, using strong passwords and logging in through private, secure networks are the best ways […]
November 2, 2021

MARKET YOUR BUSINESS ONLINE

5 WAYS TO MARKET YOUR BUSINESS ONLINE In an increasingly interconnected world, a robust online marketing strategy is critical in improving business performance. I have chosen to list five ways to market your business online. Various companies have applied these methods to great success. This post may be the beginning of your online business growth and success. INVEST IN A GOOD WEBSITE A website’s purpose is to attract new clients to invest in your product or service. Therefore, there are critical elements of a website that will be essential in marketing your business online. First, make sure your navigation is easy on your website. Second, make sure you include all company details, including official contacts and physical addresses. In addition, the information should be simple and clear to the visitor. Finally, ensure that the website is visually appealing and is […]
November 1, 2021

CRITICAL ELEMENTS OF A WEBSITE

CRITICAL ELEMENTS OF A WEBSITE Previously I’ve written about essential skills for a web designer. Today I will highlight five critical elements of a website. Navigation Navigation is a critical element of a website. The website should allow visitors to move from one page to another quickly. Some say three clicks should be the maximum for clients to find the information they need. Furthermore, the font used for headings and page titles should be easily readable. In addition, the page loading time shouldn’t be slow. Quick page loading time enables a positive user experience. In the future, we will discuss how to increase website speeds. Visually appealing Once again, I will refer to my previous post on critical skills required by a web designer. Imagination was the first skill I highlighted. The purpose of a website is to attract potential […]
November 1, 2021

ESSENTIAL WEB DESIGNER SKILLS

5 KEY SKILLS NEEDED BY A WEB DESIGNER I will summarize five non-technical web designer skills that I feel are the most important to be successful. IMAGINATION Imagination encircles the world. Web design begins with staring at a blank screen. In some instances, clients have a clear idea of what they want. They can give detailed instructions as to what their preferences are. In some other cases, clients aren’t clear as to what they want. As a web designer, your job is to imagine what would best please the client—the designer experiments on new colour schemes and ideas. PATIENCE Everyone I.T professional will tell you coding isn’t for the anxious and impatient. Often, as a coder, you will encounter bugs that require patience to debug. Sometimes, when experimenting on new designs, the process will involve a lot of trial and […]
October 31, 2021

LABOUR SCHEDULING INFORMATION SYSTEM

LABOUR SCHEDULING INFORMATION SYSTEMS Here is why your business needs an integrated labour scheduling information system. This especially applies to ventures such as hospitals, hotels, restaurants, or where employees operate in shifts. Easier adaptation to change Any form of change can be pretty cumbersome for businesses. For example, when employees work in shifts, any change such as working hours or absenteeism needs to be dealt with as quickly as possible. For businesses that lack a labour scheduling information system, adapting to the change involves manipulating data in spreadsheets. This process will consume much time, aside from creating a chaotic scenario for management. However, well designed human resource information systems ease the process of reassigning tasks or working hours. As a result, it improves the overall efficiency of the organization. Employee Satisfaction Employee satisfaction is critical for the success of any […]
October 31, 2021

PROTECT YOUR WEBSITE

It has become a critical requirement for every business to have an online presence. It is pretty rare nowadays to find a company that doesn’t have a website. Each day, new clients approach Softlink Options for web design services. However, the process doesn’t end with the website design; companies must ensure their websites remain secure from any harmful threats such as hackers. Here are five tips to protect your website. Ensuring your website is encrypted is one of the most important ways to protect your website. It is best always to ensure you acquire an SSL certificate for your website. SSL stands for Secure Sockets Layer. SSL creates an encrypted connection between your web server and your visitors’ web browser allowing transmission of private information without the problems of eavesdropping, data tampering, and message forgery. Thus, it allows secure connections […]
October 31, 2021

AUDITING INFORMATION SYSTEMS

One can best understand auditing information systems by first understanding auditing from an accounting perspective. On hearing the term auditing, most of our minds quickly relate it to accounting, as it is where we often use the term. It is the process through which accountants review the company’s financial documents to ascertain that there is no embezzlement or other malicious financial activity taking place in the company. It is an extensive process in which auditors scrutinize every receipt, invoice, and other financial documents. Tracking every penny takes place, and any misplaced document leads to severe repercussions for the culprit. Through this, organizations ensure their operations are as efficient as possible and deal with any culprit per its regulations. Information system managers should also apply the same principle. Auditing information systems and efficiency Technology has become a critical element for modern-day […]