Knowledgebase

WHY ORGANIZATIONS SHOULD INVEST IN IT Off-site data storage has become increasingly important to organizations. Organization data, its storage and analysis aren’t a new phenomenon. It has always been a critical element that determines decision-making in organizations across industries. What has changed is the methods of gathering, organizing, analyzing and storing this data. Organizations have realized that with the right volumes and quality of data, the better the decisions made to improve overall organizational performance. The increasing importance of data, whether external or internal, has led to increasing demand for storage capacity that managers can access remotely for constant analysis by decision-makers. As a result, organizations have increased allocations of budgets towards improving their on-site and cloud storage facilities. On-site methods of storing data include hard drives, physical files, CDs, DVDs, internal servers etc. Therefore, it is essential to invest […]

The beginning Allow me to narrate to you a short story. The beginning of my brand consistency journey. Today, a client, Bob, whom I’ve offered solutions for close to a decade, asked me what I enjoy most about my work? I paused for about a minute to figure out what I enjoy the most; to be honest, there are numerous things I enjoy about being in business. My initial thought was that my job allows me to impact the overall efficiency of companies significantly. Take the case of our Human Resource Management software, which enables managers to simplify employee data management. I can streamline employee management for companies, which improves overall efficiency. It gives me pure joy when I go through clients’ financial statements, especially in the case of public entities. I’ve offered solutions that enable year improvements in profit […]

What are SSL certificates? How do they work? And why do you need one? These are all questions I will attempt to answer in this article. First, what are SSL certificates? An SSL certificate is a digital certificate that authenticates a web site’s identity and enables an encrypted connection. The term SSL stands for secure sockets layer. Have you ever been browsing and noticed how websites have HTTPS:// in front of their domain name? The ‘S’ in HTTPS stands for secure. Some websites lack this ‘S’, and your browser may warn you that those sites are not protected. To get that ‘S’, one needs an SSL certificate. This ensures that nobody can intercept your communication when you interact with the website and input any data into the website. The transmission is secure. Second, how do SSL certificates work? SSL certificates […]

Most of us have probably heard this term mentioned in passing but don’t know what it means. Affiliate marketing is when a company pays a third party (you) to advertise its products/services and generate leads on their behalf. The third-party doing the advertising is known as an affiliate. Affiliate marketing has become increasingly popular due to the rise of influencer culture on the internet. However, that is not to say that it is a new practice. On the contrary, it has been around for a long time. Types 1. Unattached Affiliate Marketing This is an advertising model in which someone with no relation to the company or its products markets it on their behalf. It is the most uninvolved form of affiliate marketing since the affiliate has no connection to the company. In addition, this kind of affiliate marketing is […]

For regular followers of this blog, you’ve probably gotten a good understanding of domain names and subdomains. I have discussed this in length in previous articles. I have also written on specifics such as salon domain names and retail store domain names. This article will highlight things you should consider when choosing a car dealership domain name. Are you strategically using keywords?  Do you want people to find your website when they search for car dealerships easily? Well, the best way to ensure that your website is one of the first they see is to get it high up in the search results. People rarely ever go to the second page of Google when searching for something. The way to ensure that your clients find your website easily first is to improve your website’s SEO by using keywords. What kind […]

For regular followers of this blog, you’ve probably gotten a good understanding of domain names and subdomains. I have discussed this in length in previous articles. This article will look at five things you should consider when choosing a salon domain name. How long is your salon domain name? The length of your salon domain name is critical. The shorter, the better. Short names are more memorable. They are also easier to type. Think about all the internet brands with many customers; Amazon, Netflix, etc. They all have short names. What kind of keywords are you using for your salon domain name? The use of keywords is a significant part of search engine optimization. Search engines rank websites in order of importance. If I were to search for salons near me, those with a higher ranking would appear first after […]

For regular followers of this blog, you’ve probably gotten a good understanding of domain names and subdomains. I have discussed this in length in previous articles. This article will look at five things you should consider when choosing a retail store domain name. The length of your retail store domain name is critical. In general, it’s best to choose a short name. Shorter domain names are easy to type and easy to remember. However, sometimes choosing a long name may not be the best option. For example, suppose your brand is already established and is now moving to an online retail space. In that case, sticking to your current name is the better option. Many of your clients already know your brand. You’ve already established brand awareness. You’re probably seeking brand consistency and loyalty.  Consider using a keyword. When choosing […]

What is delegation? Delegation is assigning authority to another person to carry out specific tasks. This occurs typically in a manager assigning work to a subordinate. Many benefits come with delegation. However, one has to do it properly to reap those rewards. Risk is always involved in delegation since you entrust someone else to do the work on your behalf. If they mess up, you’re still the one who is ultimately accountable to whoever assigned you the task/work. So how and why should you delegate? Delegation is a valuable management tool for maximum business efficiency. Assigning work to subordinates frees you up to do other work. Assign tasks that are of a lower priority. This is similar to having an extra set of hands to help you out, and you can quickly tick off all the day’s tasks on your […]