A registered trademark is a powerful option when it comes to protecting your brand. However, whether you need to register your it and license your domain name will depend on your circumstances.

Companies use trademarks to differentiate their business from their competitors. The registered trademark owner has the exclusive right to use the trademark relating to the brand’s goods and services.

However, trademarks don’t apply to domain names. Companies carry out licensing of domain names on behalf of KENIC on a first-in, first-served basis. Therefore, a trademark application or registration does not automatically entitle you to the domain name license.

If someone has licensed a domain name the same as or similar to your trademark, you need to lodge a complaint with KENIC. However, this only applies to the .ke country code – it doesn’t extend to other countries, nor generic top-level domains such as .com or .org regulated by other bodies. Find out more about KENIC domain name disputes.

 

Are you interested in registering a domain name for your business. CONTACT US; At Softlink Options we take pride in the quality products and services we offer our clients.

In Summary:

1. The Essence of Trademarks:

Trademarks are pivotal for brand recognition. They encompass symbols, logos, names, or phrases that uniquely identify and distinguish your business. Registering a trademark protects your brand from unauthorized use.

2. The Importance of Domain Names:

Domain names serve as your online address, directing users to your website. Choosing a domain that aligns with your brand is crucial for online visibility and user recall.

3. Trademark vs. Domain Name:

While trademarks safeguard brand elements in the physical realm, domain names secure your brand’s digital presence. Combining both ensures comprehensive brand protection.

4. Registering Your Trademark and Domain:

Register your trademark with relevant authorities and secure your domain through reputable registrars. This dual strategy fortifies your brand against infringement and online risks.

5. Legal Harmony:

Ensuring synergy between your hallmark and domain name avoids confusion and enhances legal defensibility. Consistency fosters a cohesive brand identity across physical and digital landscapes.