Logos are essential for a company’s brand identity. When I mention brand identity, I refer to the visible features that clients identify as your business. They include colours, slogans, shapes that distinguish one’s business from the competitor’s business. When establishing your brand, you initially want your clients to identify and differentiate your products and services from competitors. You then wish your clients to be loyal to that brand and, after that, satisfy your clients by consistently offering the expected quality. You can check my previous post on brand consistency and the steps I took to achieve it. The logo is vital in constantly growing your brand, and today, I will highlight the logo design process I follow to meet clients’ needs. Research The first step of the logo design process, in my opinion, is always research. Some suggest that consultative […]