- Have any questions?
- +254 722 810 084
- +254 712 399 544
- sales@softlinkoptions.com
Knowledgebase
November 2, 2020
A domain names are a website’s equivalent of a physical address. It works similarly to GPS. A web browser like Chrome or Internet Explorer needs domain names to direct you to a website.A domain has two main elements. For example, the domain softlinkoptions.co.ke consists of the website’s name (softlinkoptions) and the name extension (co.ke). When a company or a person purchases domain names, they can specify which server the name points. Organizations such as ICANN (Internet Corporation for Assigned Names and Numbers) oversee registrations. In Kenya, the local registry KENIC (KE). ICANN or KENIC oversees the registration. KENIC specifies which domain extensions are available and keeps a centralized database of where the names point.Every website one visits effectively consists of two main elements: domain name and a web server.A web server is a physical machine that hosts websites’ files and […]
July 20, 2020
A registered trademark is a powerful option when it comes to protecting your brand. However, whether you need to register your it and license your domain name will depend on your circumstances. Companies use trademarks to differentiate their business from their competitors. The registered trademark owner has the exclusive right to use the trademark relating to the brand’s goods and services. However, trademarks don’t apply to domain names. Companies carry out licensing of domain names on behalf of KENIC on a first-in, first-served basis. Therefore, a trademark application or registration does not automatically entitle you to the domain name license. If someone has licensed a domain name the same as or similar to your trademark, you need to lodge a complaint with KENIC. However, this only applies to the .ke country code – it doesn’t extend to other countries, nor generic […]
July 20, 2020
Why does online marketing work for some businesses and not others? Online marketing is simply the use of web technologies to achieve marketing goals. This is the part that we all need to understand. It is a means to attain specific laid down business goals. Different businesses have different goals. That is because companies have different products and different markets. Therefore, customers will vary even between one business and its competitor. For example, it might be pretty easy to sell green groceries online to residents of an upmarket area. However, it might not be easy to do the same in a middle-class estate. This is because consumer behaviour and purchasing powers are different, among other things. At Softlink Options, we understand that there is no one-size-fits-all business. Thus we present you with a tailor-made and goal-oriented approach to your website […]
July 20, 2020
Positive Secure Socket Layer License What is an SSL certificate? Did you know since July 2018, Google Chrome and other browsers marked all websites without a secure connection as “Not Secure,”. Consequently, this could cost your website visitors and customers. An SSL certificate creates an encrypted connection between your website and your visitors’ web browser. This enables the transmission of private information without the problems of eavesdropping, data tampering and message forgery. Your website search engines will mark your website as secure using either a green padlock icon or HTTPS URL with your SSL Certificate. Our SSL Certificate will: 1. Secure credit card transactions, emails data transfer and logins for customers. 2. Protect your online shopping transactions from fraudsters 3. SSL Safeguard your website information to help keep it safe. 4. Improve your site’s trustworthiness and gain visitors’ trust. 5. […]
April 21, 2020
FACTORS Here are some factors that should be considered before starting your online business: 1. An appropriate domain name. Your online business needs an appropriate domain name. Clients identify your website online, via its domain name. So, choose one that is short, easy to spell, and represents the business accurately. 2. An easy to navigate website. Then online business’ website should be easy to navigate, with a good search function.Choosing the right web host. A good host is what your business needs. Ensure you check out all our hosting packages and features. 3. Reliable banking. Your online business needs a prompt method to accept credit cards and take orders. 4. Complete database. It is used to find out what your customers are doing on the site and what more they would like to see. 5. Complete information. An online business […]
October 15, 2019
How many businesses start and fail to the point of closure? How much time and money do entrepreneurs spend on such ventures instead of channeling them to more worthy courses? Does the government take note of the number of businesses churning out of the business environment? What role does business incubation play in the development of enterprises? Is a written down business plan sufficient to start any business? These are some of the critical questions any business owner would ask at one time or another. Let us consider business incubation as the social, entrepreneurial or public development process designed to nurture business ideas through a comprehensive business support program towards helping them establish and accelerate their growth and success. Only a few entrepreneurs have used this as most deem incubation as expensive. Therefore, many businesses function without a broad of […]
January 14, 2019
Advertise with Google Adwords and Reap the Benefits. Here are some of the benefits: Increase brand awareness Google AdWords, in addition to boosting traffic, clicks, and conversions, is also an efficient way to tell people about your brand. Get intended audience at right time Just imagine you are into shoes business and you want to attract the young audience. You place a billboard that will attract a young crowd. Yes, near colleges are the best location. But you can target anymore. With the help of Adwords, you can get shoes seekers when they are searching to purchase. This is what we call right audience at right time. This gives more targeting options to the marketers. To measure anything and everything With Google Adwords, one can measure everything from clicks, impressions, conversion, time spent on the website etc. In addition, It also […]
January 10, 2019
Why Domain Name Renewal Matters In the fast-paced digital landscape, maintaining a robust online presence is paramount for businesses. A critical aspect of this digital presence is often overlooked – domain name renewal. At Softlink Options Limited, we understand the significance of this process in ensuring uninterrupted business continuity. Securing Your Brand Identity Your domain name is more than a web address; it’s your online brand identity. A well-maintained, renewed domain establishes trust with your audience, solidifying your position in the digital realm. Hassle-Free Renewal Process Softlink Options simplifies the domain name renewal process, offering a seamless experience. Our user-friendly interface ensures that you can renew your domain with just a few clicks, minimizing downtime and potential disruptions. Avoiding Unwanted Expirations Failure to renew your domain in a timely manner can lead to severe consequences, including a loss of online […]
December 11, 2018
Did you know starting July 2018, Google chrome and other browsers shall be marking all websites without a secure connection as “Not Secure,” which could cost your website visitors and customers. What is an SSL Certificate? SSL creates an encrypted connection between your website and your visitors’ web browser allowing for private information to be transmitted without the problems of eavesdropping, data tampering and message forgery. With our SSL Certificate your website shall be marked as secure using either a green padlock icon or https URL. Enable ‘HTTPS’ on your website using our SSL-Certficate. Our SSL Certificate will: Secure credit card transactions, emails data transfer and logins for customers. Protect your online shopping transactions from fraudsters Protect your website information to help keep it safe. Boost your site’s trustworthiness and gain visitors’ trust. Boost your website position on Google search […]
August 6, 2018
Domain extensions are categorized into various categories depending on location, type of business and generic model.Domain extensions which are categorized based on location usually depend on the country location e.g. .ke is a domain which targets the Kenyan market while .ug is a domain used by Uganda citizens &businesses targeting Uganda. List of DomainExtensions: .ke, .com, .cc, .us, .army, .org, .music, .co.ke, .or.ke, .edu, .church, .mobi, .me, info, .go.ke, .biz, .net, .news, .wine, .club, .apartments, .app, .army, .associates The .ke domain is divided into various domain levels. The domain levels can be used for different functions. They include: .me.ke – for Personal Names .or.ke – for Non-Governmental Organisations .co.ke – for Companies .ne.ke – for Network Devices .ac.ke – for Institutions of Higher Education (Requires supporting documents) .sc.ke – for Secondary and Primary schools (Requires supporting documents) .go.ke – for Goverment […]