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Despite the challenges brought about by the COVID pandemic, the cosmetics industry will stay strong in 2022. Sales in its most profitable segment – eye cosmetics – generated some $1.96 billion in the US. Though beauty brands are abundant, you can enter the competition and carve out a place in the sun if your product offering finds a target market. There are various critical factors to consider as an entrepreneur. Let me give you some vital tips on selling cosmetics online. This may involve either setting up an eCommerce store to sell to clients directly or partnering with an existing retailer: Choose the right niche. One of the first things you need to do when selling cosmetics online is define your target market/s. Think about who wants what you offer and how best they can find it. Choosing a particular […]

Baby product eCommerce websites have grown a lot in recent years. If you are looking for a new business idea or if you want to expand your existing business, selling baby products online could be a lucrative option for you. There are many advantages of selling baby products online compared to selling them through retail outlets or selling your goods in local markets. Here are 10 tips for selling baby products online. Research the market If you want to sell baby products online, you must do proper market research. First, one should understand what the demand for your product line will be like. You can find this information through Google Analytics and other tools on your eCommerce site/blog.For instance, if you want to sell clothes for babies, see which clothes are selling well now to prepare inventory accordingly. Also, check […]

Selling bags online has never been easier. This is because the internet has connected millions of people. Therefore, selling online is a great way to make money selling readily marketable stuff (e.g., selling functional items such as sunglasses or handbags). Before selling your first product, you have to think about how you will sell it. Are you selling on an e-commerce website? Or are you selling on social media sites like Facebook, Pinterest, etc.? I will focus on companies that intend to sell bags online on their e-commerce website. Here are nine tips for selling successfully that will help buyers trust your store and buy with confidence: Clear images are essential in selling bags online. Images are critical when selling bags online. Ensure that all photos of your bags are of a high resolution. In addition, whether selling on an […]

E-commerce has grown in importance to companies. Experts cite e-commerce as the primary force for the failure of major U.S. retailers in a trend frequently referred to as a “retail apocalypse.” This phenomenon hasn’t spared shoe sales. A lot of people are selling shoes online because the process is easy. It only requires creating a professional website or uploading pictures and prices on an online marketplace. Moreover, you can sell at your own time and convenience. Also, there are fewer costs involved in selling it online than selling offline. However, selling shoes online comes with its risks, especially if you do not have a proper plan to deal with it and manage your selling process. To increase your chances of selling shoes online, here are some tips that you should follow: First, make a list of the kind of shoes […]

History and Growth of End to End Encryption Previously we’ve spoken about the history and development of data masking as a data security measure. End to end encryption can also date back to its history around the 1980s and 1990s. This was when SMTP was first published. This was the standard for email and started the peer-to-peer protocol that everyone could use for communication. With the emergence and growth of social media, end to end encryption has grown in leaps and bounds. It has become a necessity for individuals and organizations. One of the effects of the COVID-19 pandemic is the exponential growth of digital communication. Companies have adapted their operations due to the down-scaling of employees. In addition, curfews and other restrictions led to companies conducting more operations and communication online. This has made end to end encryption a […]

You’ve probably gotten used to my simple blog posts for regular followers of this blog. Today, I have decided to touch on the more technical stuff. I will simplify data masking to the best of my ability.    What is Data Masking? Data masking is the process of modifying sensitive data to be of no or little value to unauthorized intruders while still being usable by software or authorized personnel. It is a data-security practice that uses encryption, tokenization, and data obfuscation to create data that appears different from data that an individual did not mask. In data masking, masked data replaces the original data. The masked data contains similar characteristics but cannot compromise security. Some experts use the terms data masking and data obfuscation interchangeably. History  Data masking started in the 1990s as a data security best practice that evolved from […]

Mobile apps aren’t a new development in the modern-day technological space. However, there is a renewed conversation concerning their role in business and society day by day. Therefore, there is a lot to discuss mobile apps. As I was brainstorming what to write about concerning mobile apps, as there’s a lot to discuss, I got my light bulb moment. A client sent me an e-mail. He wanted to know whether, aside from a website, it’s necessary to develop a mobile app for his laundry business. It isn’t the first time a client was unsure whether mobile apps were necessary to achieve their business goals. Whether mobile apps would give their business competitive advantage is always doubt. In addition, companies, including mine, strive to achieve their goals at minimum cost. Therefore, it would be a waste of resources investing in developing […]

Logos are essential for a company’s brand identity. When I mention brand identity, I refer to the visible features that clients identify as your business. They include colours, slogans, shapes that distinguish one’s business from the competitor’s business. When establishing your brand, you initially want your clients to identify and differentiate your products and services from competitors. You then wish your clients to be loyal to that brand and, after that, satisfy your clients by consistently offering the expected quality. You can check my previous post on brand consistency and the steps I took to achieve it. The logo is vital in constantly growing your brand, and today, I will highlight the logo design process I follow to meet clients’ needs. Research The first step of the logo design process, in my opinion, is always research. Some suggest that consultative […]

Reviews in e-commerce are an essential feature of e-commerce websites. E-commerce, best understood as commercial transactions done across the internet, has experienced steady growth over the past few years. The increasing penetration and reducing internet costs in developed and developing countries have contributed to this continued growth. Recent estimates suggest that e-commerce’s share of global retail trade rose from 14% in 2019 to about 17% in 2020. In addition, recent studies indicate that there will be 2.14 billion international digital buyers in 2021. This is out of an estimated 7.87 billion people. Due to the COVID-19 pandemic, more and more businesses have opted to invest in purchasing their goods and services online. This is why companies that intend to transact online should always include the reviews and ratings on their websites. UNDERSTANDING YOUR CLIENT AND MARKETING INSIGHTS The client is always […]

The Frequently Asked Questions Page or FAQs page is an essential element of your website. We are aware that some have a difference of opinion as to its importance. However, at Softlink Options, we always recommend that clients include the FAQs page on their website. We will give reasons why below. However, before you proceed, ensure you check out some of our previous articles on critical elements of a website and tips to protect your website. Okay, now that you’ve done that, let us give you our reasons behind why we are big advocates of the Frequently Asked Questions Page. Customer Satisfaction There is a standard business cliché; the client is king; therefore, we make business decisions to meet the customer needs. Often, there are general queries that every client will have before they buy your product or service. It […]