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Holistic social media marketing focuses on developing specialized marketing campaigns across multiple platforms that synergistically form a cohesive social media presence online. This multi-faceted approach aims to address all aspects of social media marketing strategy. This unique marketing practice requires a dedicated team of hardworking experts to pull off successfully. In addition, it is labor-intensive, and knowledge of tracking and interpreting data analytics is a prerequisite. We live in an attention economy. The longer you’re able to keep your eyes on your content, the more valuable your online platform becomes. People with a large online following can monetize their social media pages. One can do the same with brands. The holistic social media marketing approach involves expanding your social media presence. One must have accounts on multiple platforms to increase their reach on social media. An individual or company must […]

Minimalistic  web design (minimalism) is a design philosophy that seeks to strip down products to their bare essentials and present them aesthetically pleasingly. Recently, this design philosophy has become increasingly popular among web designers. For those who would like to implement this design philosophy during the creation of their website, read on. Minimalistic web design and modern trends First, why would one want to choose a minimalistic design for their website? The main reason is people’s attention span has decreased drastically over the past few years. As a result, short-form content has replaced long-form content. In addition, the demand for such content keeps increasing. Apps such as TikTok have become very popular because of the short-form content they host on their platform. People are more likely to watch something if they don’t think it will consume a considerable chunk of […]

NFTs stands for non-fungible token(s). It’s a word that appears almost everywhere these days be it on Twitter or even in major publications such as the New York Times. But what exactly are they? To understand what an NFT is, we need to understand the concept of fungibility. Fungibility refers to the ability to exchange one token for another token of equal value. An excellent example of this is the exchange of currency. For example, one can trade a 100-shilling note for another 100-shilling note. Despite having a different currency from the initial one, it is still of the same value. The opposite is true for non-fungible tokens. Each token has a unique value based on its properties and cannot be exchanged directly for another token of equal value. NFTs and blockchain technology Most NFTs are a part of the […]

Podcasts have become increasingly popular today. Back in 2006, only 22 percent of the adult population in the United States was aware of podcasting. By 2021, this figure had risen to 78 percent. Podcasting is an increasingly popular pastime in the U.S., with an estimated 120 million podcast listeners in the country in 2021. Forecasts suggest that the number of podcast listeners will surpass 160 million in 2023 after increases of around 20 million each year. As a result, setting up a podcast website has become necessary to gain an edge in this market. During the COVID-19 lock-down, when people spent a lot of time indoors, listening to podcasts became a time-filling activity for many. Some even said that listening to a good podcast reminded them of talking with their friends. Creating an attractive and user-friendly website is a sure-fire […]

Malicious individuals can steal your personal information like bank and credit card details by emailing you. The victim receives an email appearing to be from a trusted company but which is actually from an imposter. We refer to such an email as a phishing email. According to CISCO’s 2021 Cybersecurity Threat Trends report, about 90% of data breaches occur due to phishing. Below, I will explain five common phishing email scams to avoid. Deceptive phishing email This is the most common kind of phishing email. It occurs when a fraudster attempts to impersonate a legitimate organization. They try to steal personal information or login credentials. To avoid this kind of attack, one should carefully inspect all URLs sent via email. These URLs may contain links to malicious websites spoofing legitimate websites. Also, look out for generic salutations, spelling, and grammatical […]

Recently you may have noticed that Facebook rebranded to Meta. Meta then announced that they would be creating the Metaverse. The Metaverse is a virtual world where people can socialize, work, and play. Facebook CEO Mark Zuckerberg believes it to be the future of the internet and how we use it. Metaverse origins In 1992 Sci-fi writer Neal Stephenson coined the word Metaverse. He derived the word from the Greek ‘meta’ meaning beyond and ‘verse’ meaning world. Essentially, a Metaverse is a virtual reality world that coexists alongside the real world. People will be able to do everything they can in real life in this virtual world. Meta isn’t the first company to attempt to create a Metaverse. There have been previous attempts with games such as Second Life. Mark Zuckerberg’s vision Mark Zuckerberg’s vision goes beyond what others have […]

What is VPS hosting? A VPS is a virtual private server. This is a physical server that has been subdivided into various virtual servers using software. Each server acts as a dedicated server to the client. On the other hand, shared hosting is when a company hosts multiple clients on a single server. They all share that one server’s resources. Let us look at some key differences between the two: VPS hosting may cost you slightly more. Shared hosting tends to be cheaper than VPS hosting. However, shared hosting has far fewer features than VPS hosting. Therefore, websites with little traffic would benefit most from shared hosting. Scalability While shared hosting is an excellent option for websites with little traffic, it may not be the best long-term solution. Your website will place a higher demand on the server’s resources as […]

Dedicated email servers in Kenya are servers set aside for only business emails. A dedicated server is a server rented by an individual in Kenya or a business for exclusive use. When an individual or business rents a dedicated server from a hosting company, it’s typically for one of two reasons: To host a high-traffic, resource-intensive website, e.g., busy e-commerce siteTo host a high-traffic, resource-intensive application. Setting up a dedicated email servers in Kenya has various advantages over using webmail or free email hosting services. Below is why one should opt for a dedicated email server. Dedicated email servers in Kenya enhance overall business security Using a dedicated email server provides a business with a high level of security. One can implement custom and standard email encryption software to protect sensitive information such as bank details or medical records. Moreover, […]

The use of big data in insurance is increasingly becoming the norm. However, we can trace the big data phenomenon to the early 2000s, when organizations first used it to describe the large and complex data sets that traditional data management tools couldn’t process. The term “big data” was officially coined by John Mashey. He defined big data as “datasets whose size is beyond the ability of commonly available software tools to capture, manage, and process the data within a tolerable elapsed time.” Since then, big data has become one of the most talked-about topics in the business world, and its growth shows no sign of slowing down. A recent study by IDC found that global spending on big data and analytics solutions will reach $215.7 Billion in 2021. So what exactly is big data used for? There are several […]

Selling musical instruments online has become a very appealing business to many entrepreneurs today. This has been influenced by the growth in mobile phone usage and e-commerce worldwide. In addition, there has been an increase in the popularity of musical instruments and concerts worldwide. As a result, companies selling musical instruments have invested heavily in online marketing campaigns. When selling musical instruments online, there are a few things to consider. Below, I provide some tips that will benefit anyone venturing into this business. Market research is essential when selling musical instruments online Market research is vital before venturing into any business. As an entrepreneur, it is necessary to understand your industry. What are the popular music instruments today? The most popular instrument worldwide is the electric and acoustic guitar. The piano, sound effect instruments, ukulele, portable keyboards are other popular […]