The use of big data in insurance is increasingly becoming the norm. However, we can trace the big data phenomenon to the early 2000s, when organizations first used it to describe the large and complex data sets that traditional data management tools couldn’t process.
The term “big data” was officially coined by John Mashey. He defined big data as “datasets whose size is beyond the ability of commonly available software tools to capture, manage, and process the data within a tolerable elapsed time.”
Since then, big data has become one of the most talked-about topics in the business world, and its growth shows no sign of slowing down. A recent study by IDC found that global spending on big data and analytics solutions will reach $215.7 Billion in 2021.
There are several different applications, but some of the most common uses include:
Data mining and analysis: organizations use big data to extract insights and trends from large datasets. They can then use this information to make better business decisions or target customers more effectively.
Machine learning: companies use big data to train machine learning algorithms, which they can then use to predict outcomes or behaviors.
Stream processing: companies use big data to process real-time data streams, such as social media posts or sensor readings. This allows businesses to react quickly to changes in the market or customer behavior.
Data visualization: companies use big data to create visualizations that help people understand complex datasets. They then use these visualizations for various purposes, such as marketing or product development.
Now that we have a basic understanding of big data let’s take a look at the role of big data in the insurance industry. Big data has quickly become a powerful tool across all sectors. The insurance industry is no exception. As a result, insurers quickly adopt big data analytics and technologies into their business operations to stay competitive.
The insurance industry has always been reliant on statistics. And big data offers insurers an unprecedented level of statistical insight. By analyzing big data, insurers can identify trends and patterns that would otherwise not be visible in traditional data sets. This allows insurers to identify risk factors and potential areas of loss before they become a problem.
Insurers are increasingly looking to big data as a source of new information to help them better understand their customers and risk exposures. The insurance industry is highly reliant on data, probably slightly more than other industries. This allows the industry to develop more specific policies and premiums that will enable them to attract new clients.
Inaccurate data complicates policies. Complicated policies are a turn-off for many clients. Therefore, big data has been essential in helping insurance companies acquire new clients.
Customer service is an essential factor in all organizations. Big data in the insurance industry has led to improved customer service. Insurance companies can use vast amounts of data to develop specific policies and premiums that meet their clients’ needs and requirements. In addition, refined customer analytics lead to better customer retention and loyalty.
Brand loyalty improves conversions, and the cycle continues.
Big data is also playing an increasingly important role in the underwriting process. By analyzing big data, insurers can create more accurate risk profiles for potential customers. This allows insurers to offer more accurate quotes and helps them weed out high-risk customers. As a result, McKinsey believes that underwriters in the future will be “portfolio managers“—empowered by artificial intelligence (AI) and digital, and operating like hedge fund managers with increased leverage, scale, and insight.
Insurers use big data to create predictive models to identify risk levels and recommend specific products and services. And by using big data to target particular markets, insurers can develop products that are tailored to the needs of those markets.
For example, companies can use big data to identify patterns in customer behavior. They can then use this information to target customers with relevant products or services.
Insurance companies can detect fraudulent claims by analyzing big data sets for patterns that don’t fit with normal customer behavior. Insurance companies generally use three methods to detect fraud: predictive modeling, social network analysis, and social customer relationship management.
Predictive modeling examines the relationship between people and data. For example, two drivers may apply for the same policy, but pricing may differ. This is because, through data, the insurance company can identify the difference in driving habits. For example, a bad driver who’s had previous accidents has a higher probability of a car accident than a safer driver. Through this, insurance companies can conceptualize cost-effective premiums. Find out more on insurance and fraud detection here.
The use of big data analytics has already led to some impressive results in the insurance industry. For example, using big data analytics, AIG reduced its claims processing time by 50 percent. And Swiss Re was able to increase its underwriting accuracy by up to 20 percent using big data.
Big data grows day by day, and its companies can still tap into its potential. The insurers who will figure out how to harness big data most effectively will be the ones who will come out on top in the years ahead.
As big data grows and becomes more sophisticated, it will likely play an even more prominent role in the insurance industry. Insurers who can adapt big data analytics into their business operations will be able to improve their customer understanding, detect fraud, and price policies more accurately. And as big data continues to drive innovation in the insurance industry, we can expect to see even more impressive results in the years ahead.
The bottom line is that big data is revolutionizing the insurance industry. It helps insurers identify risk factors, develop new products and services, and target specific markets. And as big data technologies continue to evolve, the role of big data in insurance will only become more critical.
However, the use of big data in the insurance industry is still in its early stages, and companies are yet to realize its full potential. As insurers continue to adopt big data technologies into their operations, we can expect to see even more impressive results in the years ahead. In addition, as big data continues to grow and become more sophisticated, it will likely play an even more significant role in the insurance industry.
We work with all organizations interested in digital solutions to their problems.