Business

5 WAYS TO MARKET YOUR BUSINESS ONLINE In an increasingly interconnected world, a robust online marketing strategy is critical in improving business performance. I have chosen to list five ways to market your business online. Various companies have applied these methods to great success. This post may be the beginning of your online business growth and success. INVEST IN A GOOD WEBSITE A website’s purpose is to attract new clients to invest in your product or service. Therefore, there are critical elements of a website that will be essential in marketing your business online. First, make sure your navigation is easy on your website. Second, make sure you include all company details, including official contacts and physical addresses. In addition, the information should be simple and clear to the visitor. Finally, ensure that the website is visually appealing and is […]

CRITICAL ELEMENTS OF A WEBSITE Previously I’ve written about essential skills for a web designer. Today I will highlight five critical elements of a website. Navigation Navigation is a critical element of a website. The website should allow visitors to move from one page to another quickly. Some say three clicks should be the maximum for clients to find the information they need. Furthermore, the font used for headings and page titles should be easily readable. In addition, the page loading time shouldn’t be slow. Quick page loading time enables a positive user experience. In the future, we will discuss how to increase website speeds. Visually appealing Once again, I will refer to my previous post on critical skills required by a web designer. Imagination was the first skill I highlighted. The purpose of a website is to attract potential […]

5 KEY SKILLS NEEDED BY A WEB DESIGNER I will summarize five non-technical web designer skills that I feel are the most important to be successful. IMAGINATION Imagination encircles the world. Web design begins with staring at a blank screen. In some instances, clients have a clear idea of what they want. They can give detailed instructions as to what their preferences are. In some other cases, clients aren’t clear as to what they want. As a web designer, your job is to imagine what would best please the client—the designer experiments on new colour schemes and ideas. PATIENCE Everyone I.T professional will tell you coding isn’t for the anxious and impatient. Often, as a coder, you will encounter bugs that require patience to debug. Sometimes, when experimenting on new designs, the process will involve a lot of trial and […]

LABOUR SCHEDULING INFORMATION SYSTEMS Here is why your business needs an integrated labour scheduling information system. This especially applies to ventures such as hospitals, hotels, restaurants, or where employees operate in shifts. Easier adaptation to change Any form of change can be pretty cumbersome for businesses. For example, when employees work in shifts, any change such as working hours or absenteeism needs to be dealt with as quickly as possible. For businesses that lack a labour scheduling information system, adapting to the change involves manipulating data in spreadsheets. This process will consume much time, aside from creating a chaotic scenario for management. However, well designed human resource information systems ease the process of reassigning tasks or working hours. As a result, it improves the overall efficiency of the organization. Employee Satisfaction Employee satisfaction is critical for the success of any […]

It has become a critical requirement for every business to have an online presence. It is pretty rare nowadays to find a company that doesn’t have a website. Each day, new clients approach Softlink Options for web design services. However, the process doesn’t end with the website design; companies must ensure their websites remain secure from any harmful threats such as hackers. Here are five tips to protect your website. Ensuring your website is encrypted is one of the most important ways to protect your website. It is best always to ensure you acquire an SSL certificate for your website. SSL stands for Secure Sockets Layer. SSL creates an encrypted connection between your web server and your visitors’ web browser allowing transmission of private information without the problems of eavesdropping, data tampering, and message forgery. Thus, it allows secure connections […]

One can best understand auditing information systems by first understanding auditing from an accounting perspective. On hearing the term auditing, most of our minds quickly relate it to accounting, as it is where we often use the term. It is the process through which accountants review the company’s financial documents to ascertain that there is no embezzlement or other malicious financial activity taking place in the company. It is an extensive process in which auditors scrutinize every receipt, invoice, and other financial documents. Tracking every penny takes place, and any misplaced document leads to severe repercussions for the culprit. Through this, organizations ensure their operations are as efficient as possible and deal with any culprit per its regulations. Information system managers should also apply the same principle. Auditing information systems and efficiency Technology has become a critical element for modern-day […]

WHY ORGANIZATIONS SHOULD INVEST IN IT Off-site data storage has become increasingly important to organizations. Organization data, its storage and analysis aren’t a new phenomenon. It has always been a critical element that determines decision-making in organizations across industries. What has changed is the methods of gathering, organizing, analyzing and storing this data. Organizations have realized that with the right volumes and quality of data, the better the decisions made to improve overall organizational performance. The increasing importance of data, whether external or internal, has led to increasing demand for storage capacity that managers can access remotely for constant analysis by decision-makers. As a result, organizations have increased allocations of budgets towards improving their on-site and cloud storage facilities. On-site methods of storing data include hard drives, physical files, CDs, DVDs, internal servers etc. Therefore, it is essential to invest […]

The beginning Allow me to narrate to you a short story. The beginning of my brand consistency journey. Today, a client, Bob, whom I’ve offered solutions for close to a decade, asked me what I enjoy most about my work? I paused for about a minute to figure out what I enjoy the most; to be honest, there are numerous things I enjoy about being in business. My initial thought was that my job allows me to impact the overall efficiency of companies significantly. Take the case of our Human Resource Management software, which enables managers to simplify employee data management. I can streamline employee management for companies, which improves overall efficiency. It gives me pure joy when I go through clients’ financial statements, especially in the case of public entities. I’ve offered solutions that enable year improvements in profit […]

What are SSL certificates? How do they work? And why do you need one? These are all questions I will attempt to answer in this article. First, what are SSL certificates? An SSL certificate is a digital certificate that authenticates a web site’s identity and enables an encrypted connection. The term SSL stands for secure sockets layer. Have you ever been browsing and noticed how websites have HTTPS:// in front of their domain name? The ‘S’ in HTTPS stands for secure. Some websites lack this ‘S’, and your browser may warn you that those sites are not protected. To get that ‘S’, one needs an SSL certificate. This ensures that nobody can intercept your communication when you interact with the website and input any data into the website. The transmission is secure. Second, how do SSL certificates work? SSL certificates […]

Most of us have probably heard this term mentioned in passing but don’t know what it means. Affiliate marketing is when a company pays a third party (you) to advertise its products/services and generate leads on their behalf. The third-party doing the advertising is known as an affiliate. Affiliate marketing has become increasingly popular due to the rise of influencer culture on the internet. However, that is not to say that it is a new practice. On the contrary, it has been around for a long time. Types 1. Unattached Affiliate Marketing This is an advertising model in which someone with no relation to the company or its products markets it on their behalf. It is the most uninvolved form of affiliate marketing since the affiliate has no connection to the company. In addition, this kind of affiliate marketing is […]