Business

What are SSL certificates? How do they work? And why do you need one? These are all questions I will attempt to answer in this article. First, what are SSL certificates? An SSL certificate is a digital certificate that authenticates a web site’s identity and enables an encrypted connection. The term SSL stands for secure sockets layer. Have you ever been browsing and noticed how websites have HTTPS:// in front of their domain name? The ‘S’ in HTTPS stands for secure. Some websites lack this ‘S’, and your browser may warn you that those sites are not protected. To get that ‘S’, one needs an SSL certificate. This ensures that nobody can intercept your communication when you interact with the website and input any data into the website. The transmission is secure. Second, how do SSL certificates work? SSL certificates […]

Most of us have probably heard this term mentioned in passing but don’t know what it means. Affiliate marketing is when a company pays a third party (you) to advertise its products/services and generate leads on their behalf. The third-party doing the advertising is known as an affiliate. Affiliate marketing has become increasingly popular due to the rise of influencer culture on the internet. However, that is not to say that it is a new practice. On the contrary, it has been around for a long time. Types 1. Unattached Affiliate Marketing This is an advertising model in which someone with no relation to the company or its products markets it on their behalf. It is the most uninvolved form of affiliate marketing since the affiliate has no connection to the company. In addition, this kind of affiliate marketing is […]

For regular followers of this blog, you’ve probably gotten a good understanding of domain names and subdomains. I have discussed this in length in previous articles. I have also written on specifics such as salon domain names and retail store domain names. This article will highlight things you should consider when choosing a car dealership domain name. Are you strategically using keywords?  Do you want people to find your website when they search for car dealerships easily? Well, the best way to ensure that your website is one of the first they see is to get it high up in the search results. People rarely ever go to the second page of Google when searching for something. The way to ensure that your clients find your website easily first is to improve your website’s SEO by using keywords. What kind […]

For regular followers of this blog, you’ve probably gotten a good understanding of domain names and subdomains. I have discussed this in length in previous articles. This article will look at five things you should consider when choosing a salon domain name. How long is your salon domain name? The length of your salon domain name is critical. The shorter, the better. Short names are more memorable. They are also easier to type. Think about all the internet brands with many customers; Amazon, Netflix, etc. They all have short names. What kind of keywords are you using for your salon domain name? The use of keywords is a significant part of search engine optimization. Search engines rank websites in order of importance. If I were to search for salons near me, those with a higher ranking would appear first after […]

For regular followers of this blog, you’ve probably gotten a good understanding of domain names and subdomains. I have discussed this in length in previous articles. This article will look at five things you should consider when choosing a retail store domain name. The length of your retail store domain name is critical. In general, it’s best to choose a short name. Shorter domain names are easy to type and easy to remember. However, sometimes choosing a long name may not be the best option. For example, suppose your brand is already established and is now moving to an online retail space. In that case, sticking to your current name is the better option. Many of your clients already know your brand. You’ve already established brand awareness. You’re probably seeking brand consistency and loyalty.  Consider using a keyword. When choosing […]

What is delegation? Delegation is assigning authority to another person to carry out specific tasks. This occurs typically in a manager assigning work to a subordinate. Many benefits come with delegation. However, one has to do it properly to reap those rewards. Risk is always involved in delegation since you entrust someone else to do the work on your behalf. If they mess up, you’re still the one who is ultimately accountable to whoever assigned you the task/work. So how and why should you delegate? Delegation is a valuable management tool for maximum business efficiency. Assigning work to subordinates frees you up to do other work. Assign tasks that are of a lower priority. This is similar to having an extra set of hands to help you out, and you can quickly tick off all the day’s tasks on your […]

Building strong relationships with your clients is one of the cornerstones of business success. Therefore, you must develop the skills required to establish and maintain these relationships. Unlike other skills that one can develop and retain for life, such as riding a bike, these skills need constant practice to reinforce and maintain relationships. Communication Communication is critical in building strong relationships. Ensure your clients can quickly reach you in multiple ways, such as via email, telephone, and even social media, depending on your business model. Reply whenever they reach out to you and if you cannot do it immediately, get back to them as soon as possible. Communicating often with your client helps ensure that you are on the same page. Always seek to improve your communication skills. Getting to know your clients is vital in building strong relationships. Get […]

A good logo is the foundation of your brand identity. Great brands have memorable, eye-catching logos that make a great first impression. Therefore, one should carefully consider designing their logo to get the most out of it. If you wonder whether your logo is any good, think about whether it fulfills the following criteria. A good logo should be simple. Logos with complex designs tend to be harder to recognize at first glance. On the other hand, a simple logo stands out and immediately grabs the viewer’s attention. Take the case of Nike, a simple swoosh or tick that most of the world can recognize. It is iconic yet straightforward. Making your logo simple forces you to find creative ways to make it stand out. This makes it more memorable. Colour-scheme The colour scheme of your logo is also an […]

Mobile applications have taken over the digital landscape. We use them for communication, entertainment, education, transactions, and many other things. In 2020, over 2.5 million apps were available for download on Google Play Store. 2.5 million! If you want your app to sell, you have to make it stand out. A great mobile app requires certain essentials. Great apps share certain similar features that separate them from mediocre ones. I will highlight some of the requirements below. A great mobile app solves users’ problem(s). Whenever a user searches for an app, they’re searching for a solution to a particular problem they have. Maybe they’re bored and want an app to entertain them. Perhaps they want an app that lets them take detailed notes during lectures. Users all have specific needs. A great mobile app fulfils their needs in the best […]

Your next goal should be attracting visitors once your website is up and running. There are several ways to increase traffic to your business website. I have summarized, what I think, are the main ways to do this. Advertising is one of the critical ways to increase traffic to your business website. The most apparent method to increase traffic to your business website is advertising. Compelling advertisements attract visitors. There are countless methods of advertising. Choose the most suitable method based on the amount and kind of visitors you want to visit your website. If you’re going to grow organically, promote your website via your various social media accounts. Reach out to people you believe will find your content helpful and ask them to check out your website. You could also go down the paid advertisement route. Paid ads on […]