• Have any questions?
  • +254 722 810 084
  • +254 712 399 544
  • sales@softlinkoptions.com
  • Log In to Client Area
  • Register
softlink-logosoftlink-logosoftlink-logosoftlink-logo
  • Home
  • Domain Registration
    • Special Bronze Package
    • Supplier Email Registration
  • Web Hosting
    • Author’s web hosting and webdesign packages
    • Dedicated Servers in Kenya
    • Reseller Hosting
    • VPS Hosting
    • Enterprise Data Backup and Recovery Plan
  • Website Design Services
    • Google Advertising
  • Other services
    • SSL
    • Intellectual Property and Trade Marks
    • E-learning Solutions
    • Affiliate Marketing
  • Knowledgebase
    • Feedback Online Training
    • Free Website
  • Contact us
    • Cookie Policy (EU)
✕

A Good Logo.

  • Home
  • Knowledgebase
  • Business
  • A Good Logo.
A Great Mobile App
July 28, 2021
Building Strong Relationships
July 29, 2021
Show all

A Good Logo.

A good logo is the foundation of your brand identity. Great brands have memorable, eye-catching logos that make a great first impression. Therefore, one should carefully consider designing their logo to get the most out of it. If you wonder whether your logo is any good, think about whether it fulfills the following criteria.

A good logo should be simple.

Logos with complex designs tend to be harder to recognize at first glance. On the other hand, a simple logo stands out and immediately grabs the viewer’s attention. Take the case of Nike, a simple swoosh or tick that most of the world can recognize. It is iconic yet straightforward. Making your logo simple forces you to find creative ways to make it stand out. This makes it more memorable.

Colour-scheme

The colour scheme of your logo is also an essential part of its design. Colours directly influence how your brand is received. For example, green is a calming colour suitable for brands that want to set that tone from the beginning. While choosing what colour scheme you want to use, think about what you want to achieve with your design. Are you a business that manufactures toys for children? Choose bright colours that stand out and attracts the attention of children. There is a lot of research on colour theory available on the internet. Please take full advantage of it and find colours that suit your needs.

A good logo should be versatile.

This means that companies can display your logo prominently in as many places as possible. Using the Nike logo as an example again, you can find it on shoes, billboards, clothes, their website, fliers, mugs, videos, and many other places. This is an excellent example of a versatile logo that a company can use on various products. Can yours be resized without losing its quality? Can one print it in reverse colour? Will it stand out in both bright and dimly lit environments? Answering these questions will help you determine whether it is good or not.

Relevance to the brand

Finally, a good logo should be relevant to your brand. Incorporate icons and symbolism that matches your brand image. For example, if you’re designing one for a barbershop that primarily targets men, do not use pictures of women with long flowing hair. Find out what impression the kinds of symbols you use will have on your target demographic. This ties into everything we have talked about regarding choosing a colour scheme too. Figure out what message you want to send with your logo. If you want potential clients to perceive your brand as serious and professional, design it with that in mind. Use fonts that convey professionalism (avoid comic-sans). Having a clear idea of what you want your logo to achieve will help you select the most relevant design.

Designing a great logo is a time-consuming process that will demand creativity and intelligence. It also requires clarity of thought and collaboration. Want to gain more insight on digital solutions for your business. CONTACT US. We offer effective digital solutions to our clients that meet their needs and preferences.

Share

Related posts

November 5, 2021

CONSTRUCTION COMPANY WEBSITE: – ESSENTIAL FEATURES


Read more
file encryption
November 4, 2021

FILE ENCRYPTION


Read more
market your business online
November 2, 2021

MARKET YOUR BUSINESS ONLINE


Read more
All rights Reserved Softlink Options Kenya Limited 2022 : Site Powered by Softlink Options A Domain Name Registration Services Company
  • Log In to Client Area
  • Register
Manage Cookie Consent
To provide the best experiences, we use technologies like cookies to store and/or access device information. Consenting to these technologies will allow us to process data such as browsing behavior or unique IDs on this site. Not consenting or withdrawing consent, may adversely affect certain features and functions.
Functional Always active
The technical storage or access is strictly necessary for the legitimate purpose of enabling the use of a specific service explicitly requested by the subscriber or user, or for the sole purpose of carrying out the transmission of a communication over an electronic communications network.
Preferences
The technical storage or access is necessary for the legitimate purpose of storing preferences that are not requested by the subscriber or user.
Statistics
The technical storage or access that is used exclusively for statistical purposes. The technical storage or access that is used exclusively for anonymous statistical purposes. Without a subpoena, voluntary compliance on the part of your Internet Service Provider, or additional records from a third party, information stored or retrieved for this purpose alone cannot usually be used to identify you.
Marketing
The technical storage or access is required to create user profiles to send advertising, or to track the user on a website or across several websites for similar marketing purposes.
Manage options Manage services Manage vendors Read more about these purposes
View preferences
{title} {title} {title}

WhatsApp us