CRITICAL ELEMENTS OF A WEBSITE

Previously I’ve written about essential skills for a web designer. Today I will highlight five critical elements of a website.

1. Navigation

Navigation is a critical element of a website. The website should allow visitors to move from one page to another quickly. Some say three clicks should be the maximum for clients to find the information they need. Furthermore, the font used for headings and page titles should be easily readable. In addition, the page loading time shouldn’t be slow. Quick page loading time enables a positive user experience. In the future, we will discuss how to increase website speeds.

2. Visually appealing

Once again, I will refer to my previous post on critical skills required by a web designer. Imagination was the first skill I highlighted. The purpose of a website is to attract potential clients to buy your product or service. Therefore, the website should be pleasing to the clients’ eyes. Give the client reasons to invest in your product or service. However, the web designer should moderate their graphics. Sometimes excessive graphics can be counterproductive. Remember, not everyone has an artistic eye.

3. Optimized for Mobile

With the rapid growth of smartphone use, all websites should be mobile-friendly. A web designer needs always to ensure mobile users have similar experiences to computer users. One should cut down on the amount of content to keep the mobile users glued to the website. Remember, the whole purpose of a website is for conversions. Therefore, all potential clients should easily access all essential information that will lead them to invest in the product.

4. Contact and address should be easily accessible.

The contact and address are critical elements of a website. At the end of the navigation process, a business should expect feedback from clients immediately. It is advisable to include all business contacts. Clients are different. Some prefer visiting the company’s physical premises to physically confirm whether what they have seen is what they will get. Some prefer calling to confirm unclear details before they decide on spending their money. The website should also include the company’s social media handles to allow satisfied clients to spread the good news willingly.

5. Content

If I were to prioritize these elements, I would probably place this first. A website should include all business products and services. Do not leave anything to chance. The site should contain factors such as all modes of payment. In addition, the content should be explicit and easily understood. Most potential clients will not understand the technical aspects of your business. Therefore, any technical term should be clearly defined. Details of management and staff, though not a necessity, may help convince some clients.

This post summarizes the critical elements of a website. However, it goes deeper than that. Contact us in case of any enquiries concerning website design.