- Have any questions?
- +254 722 810 084
- +254 712 399 544
- sales@softlinkoptions.com
Gabriel Omariba
October 25, 2021
For regular followers of this blog, you’ve probably gotten a good understanding of domain names and subdomains. I have discussed this in length in previous articles. This article will look at five things you should consider when choosing a salon domain name. How long is your salon domain name? The length of your salon domain name is critical. The shorter, the better. Short names are more memorable. They are also easier to type. Think about all the internet brands with many customers; Amazon, Netflix, etc. They all have short names. What kind of keywords are you using for your salon domain name? The use of keywords is a significant part of search engine optimization. Search engines rank websites in order of importance. If I were to search for salons near me, those with a higher ranking would appear first after […]
October 22, 2021
For regular followers of this blog, you’ve probably gotten a good understanding of domain names and subdomains. I have discussed this in length in previous articles. This article will look at five things you should consider when choosing a retail store domain name. The length of your retail store domain name is critical. In general, it’s best to choose a short name. Shorter domain names are easy to type and easy to remember. However, sometimes choosing a long name may not be the best option. For example, suppose your brand is already established and is now moving to an online retail space. In that case, sticking to your current name is the better option. Many of your clients already know your brand. You’ve already established brand awareness. You’re probably seeking brand consistency and loyalty. Consider using a keyword. When choosing […]
October 21, 2021
What are subdomains? Subdomains are extensions you can add to your primary domain name. For example, if you have a domain called mywebsite.com, a subdomain could be store.mywebsite.com. Why have subdomains? Subdomains are treated as separate from your main website by search engines. This means that you can gain similar benefits to creating a brand new website without actually creating one. So why would you want to do that? Content for your subdomains Most websites are optimized for particular content and have a single focus. However, suppose you want to post content that complements your website’s primary goal. In that case, getting a subdomain is very useful. For example, perhaps you have a website specializing in showcasing vintage cars. After receiving plenty of feedback from fans of your website, one day, you decide that it would be a good idea […]
July 30, 2021
What is delegation? Delegation is assigning authority to another person to carry out specific tasks. This occurs typically in a manager assigning work to a subordinate. Many benefits come with delegation. However, one has to do it properly to reap those rewards. Risk is always involved in delegation since you entrust someone else to do the work on your behalf. If they mess up, you’re still the one who is ultimately accountable to whoever assigned you the task/work. So how and why should you delegate? Delegation is a valuable management tool for maximum business efficiency. Assigning work to subordinates frees you up to do other work. Assign tasks that are of a lower priority. This is similar to having an extra set of hands to help you out, and you can quickly tick off all the day’s tasks on your […]
July 29, 2021
Building strong relationships with your clients is one of the cornerstones of business success. Therefore, you must develop the skills required to establish and maintain these relationships. Unlike other skills that one can develop and retain for life, such as riding a bike, these skills need constant practice to reinforce and maintain relationships. Communication Communication is critical in building strong relationships. Ensure your clients can quickly reach you in multiple ways, such as via email, telephone, and even social media, depending on your business model. Reply whenever they reach out to you and if you cannot do it immediately, get back to them as soon as possible. Communicating often with your client helps ensure that you are on the same page. Always seek to improve your communication skills. Getting to know your clients is vital in building strong relationships. Get […]
July 28, 2021
A good logo is the foundation of your brand identity. Great brands have memorable, eye-catching logos that make a great first impression. Therefore, one should carefully consider designing their logo to get the most out of it. If you wonder whether your logo is any good, think about whether it fulfills the following criteria. A good logo should be simple. Logos with complex designs tend to be harder to recognize at first glance. On the other hand, a simple logo stands out and immediately grabs the viewer’s attention. Take the case of Nike, a simple swoosh or tick that most of the world can recognize. It is iconic yet straightforward. Making your logo simple forces you to find creative ways to make it stand out. This makes it more memorable. Colour-scheme The colour scheme of your logo is also an […]
July 28, 2021
Mobile applications have taken over the digital landscape. We use them for communication, entertainment, education, transactions, and many other things. In 2020, over 2.5 million apps were available for download on Google Play Store. 2.5 million! If you want your app to sell, you have to make it stand out. A great mobile app requires certain essentials. Great apps share certain similar features that separate them from mediocre ones. I will highlight some of the requirements below. A great mobile app solves users’ problem(s). Whenever a user searches for an app, they’re searching for a solution to a particular problem they have. Maybe they’re bored and want an app to entertain them. Perhaps they want an app that lets them take detailed notes during lectures. Users all have specific needs. A great mobile app fulfils their needs in the best […]
July 26, 2021
Your next goal should be attracting visitors once your website is up and running. There are several ways to increase traffic to your business website. I have summarized, what I think, are the main ways to do this. Advertising is one of the critical ways to increase traffic to your business website. The most apparent method to increase traffic to your business website is advertising. Compelling advertisements attract visitors. There are countless methods of advertising. Choose the most suitable method based on the amount and kind of visitors you want to visit your website. If you’re going to grow organically, promote your website via your various social media accounts. Reach out to people you believe will find your content helpful and ask them to check out your website. You could also go down the paid advertisement route. Paid ads on […]
July 23, 2021
Are you struggling to choose between using payroll software or excel to keep track of employee compensation? They both have advantages over each other. However, in my opinion, payroll software is superior to excel. Software developers, like us, specifically design payroll software for this task. I will list below some of the main advantages of payroll software over Excel. The in-built functions are one of the advantages of payroll software over Excel. First, payroll software has already been built for this task and contains all the necessary formulas one requires. When using Excel, one must create a workbook and manually insert all the formulas required to calculate salaries. This database must be constantly updated and refreshed whenever employees are hired or fired. This is a time-consuming process. Less expertise is required. Creating and maintaining an excel database requires a high […]
July 22, 2021
There is a positive correlation between business growth and a productive work environment. As a business owner, you can design the workplace environment to increase productivity. There are a few ways you can create a productive work environment. Clean up and organize your workspace. This is a guaranteed method to create a productive work environment. A clean workspace increases employees comfort and enables them to work with fewer distractions. Imagine working next to a dirty washroom. I’d bet that you would spend more time thinking about the smell than focusing on your work. Therefore, a clean work environment is essential. Moreover, an organized environment ensures employees get more done with the same amount of time. Employees spend less time searching for tools. Instead, they spend more time on actual work. Organized workspaces mentally free up employees to focus on matters […]