CONSTRUCTION COMPANY WEBSITE: – ESSENTIAL FEATURES

Are you running a construction company and interested in setting up a website to attract more clients? Are you wondering what essential features and information that you should not miss on your website are? I will highlight five critical things that you shouldn’t miss on your website.

1. PORTFOLIO

Your portfolio is a collection of all the products and services offered by your company. In the case of construction companies, clients are interested in analyzing your past projects to guide their decision making. High-quality images are essential in delivering your message. These images may range from buildings constructed to the machinery used in construction. You may also choose to include a short video to communicate your message. Make sure you select a web hosting package that offers enough space and bandwidth to host these images and videos. Ensure you check out all our web hosting packages.

2. CLIENT TESTIMONIALS

Construction companies rely a lot on referrals and previous work done. Testimonials further convince clients that they are making the correct decision choosing to work with your company. Therefore, it is vital to include testimonials in your construction company website. Testimonials convey enthusiasm for and trust in your products and services, straight from your customers’ mouths or keyboards. The clients in the testimonials are unbiased, unlike company marketers. You can choose to display your testimonials as text or in the form of videos. However, note that videos need extra bandwidth and hosting space in comparison to text. In addition, they may slow down the page loading speed, which is unappealing to potential clients.

3. SERVICE LANDING PAGES

Construction company websites should always have service landing pages. Unlike the home page, which has a lot of different details about the company, a service landing page is only concerned with a specific service the company offers. Renovation, office remodelling, design and architecture are examples of particular services of interest to clients. Design the page in such a way that it provides minimal distractions to the client.

4. INCLUDE STATISTICS

As a construction company, just like any other business, the more clients you have, the more attractive you are to potential clients. Therefore, on your website, include statistics of the number of completed and ongoing projects. There are various creative ways of presenting these statistics using graphs and other visually appealing graphics. Details should be clear to the webpage visitor.

5. MAINTAIN AN UPDATED BLOG

The purpose of a website is to attract clients continually. Your construction company’s website needs to be among the first to appear on the Google search engine for this to be possible. You achieve this through optimization. An updated blog is critical for search engine optimization. In addition, it enables you to display your expertise in matters related to the construction industry. The comment section lets you consistently engage with clients. You can address quickly personally queries and clarify any unclear issues.

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