• Have any questions?
  • +254 722 810 084
  • +254 712 399 544
  • sales@softlinkoptions.com
  • Log In to Client Area
  • Register
softlink-logosoftlink-logosoftlink-logosoftlink-logo
  • Home
  • Domain Registration
    • Special Bronze Package
    • Supplier Email Registration
  • Web Hosting
    • Author’s web hosting and webdesign packages
    • Dedicated Servers in Kenya
    • Reseller Hosting
    • VPS Hosting
    • Enterprise Data Backup and Recovery Plan
  • Website Design Services
    • Google Advertising
  • Other services
    • SSL
    • Intellectual Property and Trade Marks
    • E-learning Solutions
    • Affiliate Marketing
  • Knowledgebase
    • Feedback Online Training
    • Free Website
  • Contact us
    • Cookie Policy (EU)
✕

TRACKING WEB TRAFFIC

  • Home
  • Knowledgebase
  • Uncategorized
  • TRACKING WEB TRAFFIC
CONSTRUCTION COMPANY WEBSITE: – ESSENTIAL FEATURES
November 5, 2021
AFFILIATE MARKETING: FACTORS TO CONSIDER
December 9, 2021
Show all

TRACKING WEB TRAFFIC

Web traffic is the amount of data visitors send and receive to a website. Tracking web traffic is the act of monitoring and evaluating the visitor’s data on your website. It is critical in determining whether clients are interested in your products or services. With the growth of the internet, websites have become an essential facet for most companies. A company without a website has limited growth as there are only so many clients a company can attract physically. The internet offers exponential growth to forward-thinking companies that take advantage of it. Many clients often wonder about the most critical data to monitor on your websites. Below is a summary of the vital information when tracking web traffic.

Pages Per Visit

Many websites comprise several pages that contain different company information. First, the Home page summarises all the company’s products and services; after that are the specific landing pages that promote a particular product or service. Finally, the About page gives a brief history of the company and biographies of the administration and management team. When tracking web traffic, analyzing the pages per visit will enable you to determine most clients’ needs. When fewer pages are visited, there may be a communication problem on the Home page. The Home page isn’t getting clients interested in the company’s products and services.

Average Visit Duration

When tracking web traffic, analyzing the average visit duration gives insights into whether the website is attractive or detailed enough to get potential clients interested in the service. There is a reason why companies refer to potential clients as website visitors. Just like a visitor entering your home the first time, you intend to create the most conducive environment for the visitor to want to stay. A clean house with attractive wallpaper and fresh fragrance will make the visitor want to stay for hours and admire the beauty of your home. Furthermore, an engaging host will keep the visitor for longer, and the visitor will leave the premises with the intention of coming back for another fruitful conversation. Low average visit duration is a sign of a problem with the website.

Bounce Rate

This refers to those visitors who leave immediately after they enter the website. They do not access any other page aside from the home page.

Bounce rate (%) = Visits that access only a single page (#) ÷ Total visits (#) to the website.

Similarly to the pages per visit, the bounce rate is vital in determining the Home page’s effectiveness when tracking web traffic. There is a reason why the visitor accessed the website and didn’t visit any other page. High bounce rates can be good or bad, depending on the nature of your website. High bounce rates on single page blogs are typical.

Returning Visitors

This is almost self-explanatory. It is always essential for companies to know about their loyal clients. Returning visitors signify a client who is constantly and consistently interested in your product or service. Every visitor to a website generates a unique random number and a first timestamp, which combines to create their User ID, and allows companies to track site visitors. Increasing your returning visitor rate is a sign of a powerful brand. Powerful brands have loyal clients. To calculate the rate of returning visitors, divide the number of repeat visitors by the total number of unique visitors to your site in a specific time.

New Visitors

When tracking web traffic, the number of new visitors is an important metric that signifies a successful marketing campaign. Any marketing strategy aims to lead to brand awareness and eventually conversions. New visitors to your website increase the probability of conversions. Companies should review their marketing strategy when there are no new visitors to the website.

For all your digital solutions queries ensure you check all our products and services. Get in touch with us.

Share

Related posts

June 2, 2023

SSL Certificates


Read more
May 19, 2023

CHAT GPT


Read more
May 19, 2023

HOW IS REACT FOR WEB DEV.?


Read more
All rights Reserved Softlink Options Kenya Limited 2022 : Site Powered by Softlink Options A Domain Name Registration Services Company
0

KSh 0.00

  • Log In to Client Area
  • Register
✕

Login

Lost your password?

Manage Cookie Consent
To provide the best experiences, we use technologies like cookies to store and/or access device information. Consenting to these technologies will allow us to process data such as browsing behavior or unique IDs on this site. Not consenting or withdrawing consent, may adversely affect certain features and functions.
Functional Always active
The technical storage or access is strictly necessary for the legitimate purpose of enabling the use of a specific service explicitly requested by the subscriber or user, or for the sole purpose of carrying out the transmission of a communication over an electronic communications network.
Preferences
The technical storage or access is necessary for the legitimate purpose of storing preferences that are not requested by the subscriber or user.
Statistics
The technical storage or access that is used exclusively for statistical purposes. The technical storage or access that is used exclusively for anonymous statistical purposes. Without a subpoena, voluntary compliance on the part of your Internet Service Provider, or additional records from a third party, information stored or retrieved for this purpose alone cannot usually be used to identify you.
Marketing
The technical storage or access is required to create user profiles to send advertising, or to track the user on a website or across several websites for similar marketing purposes.
Manage options Manage services Manage vendors Read more about these purposes
View preferences
{title} {title} {title}

WhatsApp us