Over the past few decades, the internet has changed everything. People are selling their goods online, businesses are selling their products online, and countries even have e-commerce transactions. For example, the number of people selling jewellery online is growing tremendously for several reasons.
The benefits of selling jewellery online are plenty. There’s no need to be near your target market or have a huge budget to create an impressive presentation that will attract potential customers.
The statistics on the growth of online e-commerce show us that more than 35% of items sold over the net are now related to fashion and jewellery.
There’s also been a rapid increase in the search volume for the term ‘jewellery.’ This means that interest in selling jewellery online is also growing. Below are tips on selling jewellery online.
Before selling jewellery online, you need to understand what types of jewellery would sell well and which won’t. It would be best to consider distribution channels – how the product will get from the manufacturer/supplier to the customer.
There are many free and paid ways to develop a website to sell your products. Simply setting up a profile page with no content will not attract much traffic. So it’s essential to have an impressive presentation that will make people want to learn more about your products and consider making a purchase.
Websites such as Etsy or Amazon might not be the best option if you’re selling just one type of product. This is because they have minimal room for customization. In addition, designing your website from scratch requires some skills. Still, it allows you to control every aspect of the design and setup, which is very important if you’re selling just one type of product.
Product information is crucial in almost every business you conduct online. It is absolutely vital when selling jewellery online. Descriptions need to be accurate, clear, and unambiguous for customers. Specific attributes such as the composition of the product are important.
For example, is it made of stone or diamonds? Colour, shape, and weight are other important attributes that one should state. You can check out some of Amazon’s seller policies.
Designing your website to look attractive and selling jewellery successfully on the internet isn’t all about design. However, it’s undoubtedly an important part. The more information you provide about your products and business, the easier it will be for potential customers to make a purchase decision.
In addition, price your products competitively. Do not price too low. But, on the other hand, neither should you price too high above the market rate.
Besides pricing your products competitively, another critical factor impacting sales is high-quality pictures. They allow customers to see what you’re selling in detail before considering making a purchase. It’s worth investing some time into creating high-quality images to help attract more customers and increase sales conversions. Do not shy away from investing in professional photography.
One of the risks of selling jewellery online is selling to people you can’t trust. One out of three robberies are thefts from an individual’s home. Selling jewellery in large quantities might make you a target for thieves.
The increase in selling jewellery via the internet has created an opportunity for hackers who try to crack into customers’ accounts at several e-commerce websites to steal their information or money.
One can take several steps to reduce these selling risks by using more secure payment methods and investing in security software for your website. Ensure your website has an SSL certificate.
How will the package look? What does one include in the sales package? There is various packaging material for jewellery. For example, you may package in leatherette or wooden boxes—research the different packaging materials for jewellery.
In addition, figure out how you will deliver the jewellery to clients. Take into account the delicate nature of jewellery and the security risks. Seal the box or package properly. In addition, insure the product and request signature upon delivery.
As mentioned previously, jewellery is very delicate. Therefore, sellers need to ensure the packaging and means of delivery reduce any chances of damage.
Aside from obtaining freight insurance for your jewellery, it would be best if you had a return policy. Ensure your return policy is clear to your clients before completing the transaction. The return policy should state the return period and the condition of receipt. In addition, it should indicate who covers the cost of returning the goods.
Clients should have the right to return or cancel the order for any reason stated in the sales agreement. The money refunded must cover the original jewellery purchase and delivery costs.
Here, you can find an example of a clear return policy.
Social media is a very effective measure of selling jewellery online. First, understand the different social media platforms. This includes how to market your products on each social media platform effectively. In addition, understand social media analytics. Have a blog on your website. Write about different aspects of jewellery and your business.
The blog will be essential in search engine optimization—more visibility online results in an increase in sales conversion.
Understanding these selling risks and knowing how to reduce them is crucial for profit from selling your products online. This article provided you with all the essentials needed to sell items such as jewellery successfully on the internet.
Choose an impressive website design that will attract customers, create high-quality images of your products, accept secure payments, and use various selling strategies. Then, the next step is up to you. Use the knowledge provided here wisely!