Selling shapewear online has become a lucrative business. The global demand for shapewear is multiplying as women of all ages and sizes in countries worldwide are increasingly interested in the benefits shapewear garments provide. This is a lucrative market to tap into for many small to medium-sized women’s underwear brands and companies that are just in the startup phase.
Statistics on digital shapewear sales show that this market will only continue growing in the years to come. In 2018, the global shapewear market was valued at approximately $2.26 billion. Furthermore, experts forecast the industry to reach a value of $3.8 billion by 2025.
To make the most of this trend, there are a few key things you need to keep in mind when selling shapewear online. Below, I provide some tips to help you navigate this business and become successful eventually.
Like any other product you may want to sell online, it’s essential to do your research first to understand the market and competition. Make sure you know what types of shapewear are selling well, prices, and popular designs and styles.
In addition, it is vital to have a deep understanding of the product you are selling. What are the specific benefits of shapewear? Why do women want to wear it? How does it work? When selling online, you need to answer any potential customer questions about your product. This will help you better strategize on how to position your own products in the market and give you a good idea of what kind of margins you can expect to make.
Who is your target customer for selling shapewear online? Women who are looking to tone their bodies? Lose weight? Get rid of cellulite? Slim down their thighs? Once you know your target audience, you can specifically design your marketing and branding strategies to appeal to these women.
In addition, you may also want to consider investing in targeted online advertising campaigns to reach these customers.
As with most types of clothing, there is a wide range of shapewear available on the market today – from light-support briefs to complete body shapers. When selling shapewear online, it’s essential to offer a variety of styles and sizes so that you can appeal to as many potential customers as possible. This will also help you attract repeat buyers looking for different types or sizes depending on what they are working towards achieving with their shapewear.
A strong branding strategy is essential for selling any product, especially garments that require convincing customers of their worth. It would be best to create a brand that resonates with your target market and makes them feel confident in what they are buying. Make sure your branding is consistent across all your marketing materials, from your website to social media platforms.
When selling shapewear online, it’s important to use a good e-commerce platform that provides all the features you need to run your business effectively. This will include a shopping cart system, order management, payment processing, and delivery/shipping options.
It’s also essential to find a scalable platform so that as your business grows, the platform can grow with you. Analyze all e-commerce platforms and determine which one best fits all these needs and requirements as you do your research.
The other option aside from using e-commerce platforms is selling through your website. A website has several advantages. First, it is the most effective tool to build your brand online. Secondly, unlike e-commerce platforms, you can design your website to meet your business needs and goals. Also, a website enables you to showcase multiple products without limits or additional costs.
More than half (55.4 percent) of internet users use their mobile phones to purchase products online. In addition, seven in ten (69.4 percent) say they use shopping apps on their mobile devices – be it a phone or a tablet. Therefore, optimizing your online shapewear business website for mobile devices is essential when setting up your online shapewear business website.
Mobile apps are critical in such a business. The mobile app eases the overall process for the buyer. They can view the products, product reviews and complete the transaction with utmost ease. More and more women are shopping for shapewear online using their smartphones and tablets.
If your website is not optimized for mobile devices, you will lose out on many potential sales. Make sure to design your website with a responsive layout to look good no matter what device buyers choose to use.
The visuals you use to represent your shapewear products are vital in attracting buyers. Make sure your product photos are high quality and showcase the garments flatteringly.
You may also want to consider including user-generated photos of women wearing your shapewear products. This will give potential buyers a better idea of how they will look and feel in the garments. Unfortunately, shapewear can be pretty complex to photograph correctly, so take the time to get some good shots of each style you are selling.
Social media platforms are a great way to reach potential buyers when selling shapewear online. Make sure you have active accounts on all the major social media networks. Use them to share photos of your products, run promotions, and connect with potential customers.
You can also use social media to get feedback from buyers on what they like and don’t enjoy about your products. This can help you improve your offerings in the future.
Although you may hope that every customer who buys shapewear from you will be happy with their purchase, this may not always be the case. Make sure you have a good returns policy in place so that if a customer is unhappy with their purchase, they can quickly return the garment for a refund or exchange.
Inform your client of your return policy before they purchase your product. Such information is critical in building relationships with your client.
The shapewear industry is constantly evolving, so it is important to keep up with the latest trends. What are the latest styles and fabrics designers and manufacturers are using? What are the hottest colours? Keeping tabs on the latest trends will help you stay ahead of the competition and attract new customers.
Selling shapewear online can be a lucrative and rewarding business venture. By following these tips, you can increase your chances of success in this growing industry.
At Softlink Options, we work with all organizations interested in digital solutions to their problems.