Make sure your website is fast.  For every second it takes your page to load – you have just lost an impatient customer (aim for 3 seconds – 6 or more seconds is too slow).  You can monitor your site speed through Google Analytics.

Rate: Give a motivation to your clients to leave reviews of products on your website with a prize e.g. Win a 2000 bob voucher for the best review this month.

Check Twitter – are people complaining, praising or looking for your products?  Have a conversation with them on twitter

Facebook:Facebook advertising is really good a driving people to your Facebook page but not so good at driving customers to make a purchase.  If you still want to use it, make sure your adverts are targeted to only people of the right demographic.   Always make sure to include an image as part of any Facebook advert:  Facebook ads featuring a smiling women’s face convert the best.

Have an attractive websites: the websites should have good graphics and good color blending which looks appealing to the customers.

Blog: Make sure you have a blog where you talk about your product range, discounts and offers and exciting new products that you will be stocking soon.

If you are out of stock: Offer to take customer details and call them back when you have stock available.

Contact details: Add contact details to your website where it can be easily seen by your customers.