Digital Marketing & Social Media Management Services
Grow your brand online, reach the right audience, and turn followers into customers.
At Softlink Options, we help businesses build a strong digital presence through professional social media management, search engine optimisation (SEO), and performance tracking using tools like Google Analytics.
Whether you are a school, SME, startup or corporate, we handle your online visibility while you focus on running your biashara.
What We Do
Comprehensive digital marketing solutions tailored to your business needs
Social Media Management
We manage and grow your brand across all major platforms
- X (Twitter)
- TikTok
Includes
- 3 branded posts per week per platform
- Custom designed posters/graphics
- Professional captions and hashtag strategy
- Content scheduling and publishing
- Weekly virtual strategy check-in (20 mins)
- One round of revisions per post
Search Engine Optimisation (SEO)
Get found on Google by your ideal customers
- Optimisation for 5 keyphrases every month
- Creation of SEO-friendly articles/blog posts
- On-page SEO (titles, meta descriptions, keywords)
- Basic technical SEO setup
- Google My Business setup & optimisation (optional)
Website Tracking & Analytics
Understand your audience and make data-driven decisions
- Google Analytics setup
- Google Search Console integration
- Website visitor tracking
- Monthly performance report with insights and recommendations
Transparent Pricing
Simple monthly retainer with everything you need to succeed online
What's Included Monthly
Optional Add-Ons
Extra Posts per Week
KES 2,500 per post
Additional Revision Rounds
KES 1,000 per post
Paid Ads Management
From KES 15,000/month
Facebook & Google Ads
Google My Business Management
KES 5,000/month
Full management service
How It Helps Your Business
Real results that drive growth and revenue
Increase Online Visibility
Rank higher on Google and get found by customers actively searching for your services
Professional Brand Image
Build a consistent and professional brand presence that builds trust with your audience
Attract Quality Leads
Generate genuine enquiries from people interested in what you offer
Understand Customer Behaviour
Use real data to know what your customers want and how they interact with your brand
Data-Driven Decisions
Make informed marketing decisions based on analytics reports and performance insights
Save Time & Focus
We handle your online presence while you focus on running your biashara
Our Process
Simple, transparent, and results-focused approach
Account & Access Setup
We get everything connected and ready
Strategy & Planning
Content planning aligned with your goals
Design & Approval
Review and approve all posts before publishing
Scheduling & Publishing
Consistent posting across all platforms
SEO Optimisation
Continuous improvement of search rankings
Tracking & Reporting
Monthly insights and recommendations