Knowledgebase

Your next goal should be attracting visitors once your website is up and running. There are several ways to increase traffic to your business website. I have summarized, what I think, are the main ways to do this. Advertising is one of the critical ways to increase traffic to your business website. The most apparent method to increase traffic to your business website is advertising. Compelling advertisements attract visitors. There are countless methods of advertising. Choose the most suitable method based on the amount and kind of visitors you want to visit your website. If you’re going to grow organically, promote your website via your various social media accounts. Reach out to people you believe will find your content helpful and ask them to check out your website. You could also go down the paid advertisement route. Paid ads on […]

There is a positive correlation between business growth and a productive work environment. As a business owner, you can design the workplace environment to increase productivity. There are a few ways you can create a productive work environment. Clean up and organize your workspace. This is a guaranteed method to create a productive work environment. A clean workspace increases employees comfort and enables them to work with fewer distractions. Imagine working next to a dirty washroom. I’d bet that you would spend more time thinking about the smell than focusing on your work. Therefore, a clean work environment is essential. Moreover, an organized environment ensures employees get more done with the same amount of time. Employees spend less time searching for tools. Instead, they spend more time on actual work. Organized workspaces mentally free up employees to focus on matters […]

Everybody hates ugly websites. No one wants to spend their time browsing an unattractive website. Having an attractive website for your business is very important in the digital age. So, what are the steps in designing an attractive website? User-Friendliness is the first consideration in designing an attractive website. First and foremost, one should strive to design a user-friendly website. That means that users should navigate through it quickly and find the content they need. In addition, it should feel intuitive to use. A user needs to see what they want without spending much time navigating the site. To achieve this, display important content prominently. For example, place your navigation bar in an area where it can be easily seen, such as the top of the web page. Use fonts that are easy to read. If your website contains images, […]

An essential aspect of remaining productive is having good time management skills. Employees with good time management skills tend to be the most productive. Therefore, businesses should train employees to manage their time effectively. Increased productivity leads to increased revenue. Prioritization Employees should know how to prioritize tasks. Employees should tackle the most critical tasks first. After the important ones are complete, they should then tackle those tasks of secondary importance. Employees can keep track of important tasks by writing down a to-do list. They can write this down on a piece of paper, or they could use an app such as Evernote. Prioritization ensures that employees spend their time wisely on the most vital work. Scheduling A schedule is a fantastic time management tool. It allows employees to keep track of all the crucial goals they need to accomplish […]

  How do you keep customers loyal to your brand? Retaining customers is an essential skill that all business owners must have to stay ahead of the competition. If you cannot maintain your customers, you will lose revenue as they switch to competitors. Read the following article that shows you five ways to keep customers loyal. Make customer service a priority. It would be best to keep your customers satisfied with your services. Making customer service a priority is the easiest way to keep customers loyal. Therefore, build a competent customer service team that can quickly respond to customer complaints politely. The cliché ‘The customer is King’ should be the motto of your customer service department and strictly adhered to. This is not to say that the customer is always right. Still, it would be best to treat them with […]

A successful networking event allows entrepreneurs to interact and discuss business opportunities. According to studies, 80% of professionals believe that career success can be elevated through professional networking. If you are interested in hosting an event to help you achieve your business goals, please read on for a step by step guide on organizing one. Define the goals, audience, niche and expected outcomes of the networking event. Take some time to sit down and think about why you want to host this event. What do you hope to gain from it? Will it be a large or small event? Answering these questions will help determine what kind of venue you should select. What type of entrepreneur do you want to attend this event? Powerful business people? Up and coming SME owners? Make sure you have a clear vision of what […]

What is brand awareness? Coca-Cola, Naivas, Safaricom. These are brands Kenyans can easily recognize. People are familiar with these brands due to their visibility. Why is this? The companies have invested a lot in marketing their brands, increasing their brand awareness. What strategies can you use to get your brand to be as well-known as these? Social Media for Brand Awareness Cultivate a large social media following. Without an online presence, you are severely limiting your brand’s reach. Any brand that takes itself earnestly should strive to cultivate a large social media following. Each of the brands I mentioned in the introduction of this post has a presence on major social media sites. Use hashtags creatively to increase your brand awareness. Interact with social media users to increase engagement with your social media accounts. Let customers know that you are […]

What exactly are a company’s mission and vision statements? A vision statement expresses where a company wants to be in future once it achieves its goals. For example, the Alzheimer’s Association’s vision statement is, ‘A world without Alzheimer’s disease.’ This clearly shows us what kind of impact they want to have on the world. A company’s mission statement defines its business, objectives, and approach to reach those objectives. For example, Patagonia’s mission statement is ‘Build the best product, cause no unnecessary harm, use business to inspire and implement solutions to the environmental crisis.’ One can think of a mission statement as an action-oriented vision statement. Importance of the mission and vision statement Goal setting These statements help clearly define a business’s goals and objectives. A good mission statement assists in defining a business’s performance standards. These standards are easily tracked […]

Today, organizations store lots of data is in electronic form. This data includes sensitive user data such as medical records, employee records, etc. Therefore, data loss due to accidental deletion or corruption of files can be detrimental to organizations. One of the ways to prevent this damage is by investing in off-site data backup. What is off-site data backup? Backing up data involves creating copies and storing them separately from the original document. The more copies one has, the more secure the data is due to redundancy. Backing up data could be as simple as creating a copy and storing it in a separate partition of your hard drive or an external storage device such as a flash drive. This solution works well for individuals backing up small amounts of data. However, this solution is inadequate for businesses that handle […]